Show as: Mobile

BA (Hons) Marketing, Advertising & PR

University of Worcester
3-4 years
Full time/part time
Bachelor's degree
Scholarships available
On campus
Inquire for more information
BA (Hons) Marketing, Advertising & PR image

Program description

BA (Hons) Marketing, Advertising & PR

Equip yourself for a challenging career in the fast-paced and fast growth marketing communications industry. It is also recognised by the Chartered Institute of Public Relations (CIPR) as career-relevant.

You'll learn from our team of specialist academic staff and marketing communications professionals and be supported by regular career coaching. You'll actively engage with the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR) as you position yourself to enter this highly creative sector.

With its strong focus on innovation, creativity and contemporary issues, (such as digital communications, social media, instant gratification and globalisation), this highly-specialised degree will signal that you are creative, focused and commercially-driven. You will be able to demonstrate your marketing communications expertise alongside the skills most valued by employers. You will gain 'real-world' experience through working on communications campaigns for commercial clients through our Media Lab.

You will engage with the latest thinking through a research project supported by a member of our Customer Interactions Research Group.

Speak virtually at a live event on March 18th-20th!

GSAF Spring

Admission requirements

112 UCAS tariff points (for example, BBC at A Level), and GCSE English and Maths at Grade C/4 or above

Applicants with no formal qualifications may be considered for Mature Student Entry Routes.

For more information about admission requirements, please visit the university website.

Does this course require proof of English proficiency?

The TOEFL® test is accepted by 10,000+ universities and higher education institutes in over 150 countries. Book your test today!

Learn more Advertisement

Program content

Year 1

  • Unlocking Individual Potential
  • Customer Insight & Marketing
  • Financial Management
  • Generation Digital


  • Data Driven Decisions
  • Optional language modules

Year 2

  • Unlocking Organisational Potential
  • Integrated Marketing Communications
  • Essential PR?
  • Market Insight?
  • Lifestyle Marketing?
  • PR & Campaigning

Year 3

  • Advertising & Digital Communications
  • Digital & Social Media Marketing
  • Spin Doctors and Other Persuaders


  • Brand Management
  • Corporate Reputation Management
  • Customer Relationship Management
  • International Marketing
  • Digital Business
  • Business Intelligence & Analysis
  • The Next Big Thing
  • International Business Strategy
  • Internship II

Optional Placement Year or Year Abroad

You can choose to take a placement year and convert your degree to a 4-year sandwich degree with virtually all of our full-time Single Honours degrees in Business or Computing by taking a year in industry between your second and final years.

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Program delivery

You are taught through a combination of interactive workshops, lectures, seminars, laboratory practical sessions, fieldwork, practical activities, etc.

Tuition fees

UK/EU students

  • Tuition fee for full-time: £9,250 per year.
  • Tuition fees for part-time: £1,156 per 15-credit module, £1,542 per 20 credit module, £2,313 per 30-credit module, £3,083 per 40-credit module, £3,469 per 45-credit module and £4,625 per 60 credit module.

International students

  • Tuition fee for full-time: £13,100 per year.

Career opportunities

This degree will prepare you to work on either the client or agency side of the marcomms industry. A wide range of roles exist in this sector, including:

  • Advertising account executive
  • Market researcher
  • Marketing executive
  • Media buyer/ planner
  • Public affairs consultant
  • PR executive
  • Sales promotion officer

Contact school

Want to know more about this program, BA (Hons) Marketing, Advertising & PR? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

University of Worcester

Founded in 1946, the University of Worcester is a public campus based university located in the charming city of Worcester - where lively city culture and idyllic rural beauty combine to offer the best of both worlds. The University of...

Read more about this school

Contact info

University of Worcester

University of Worcester, Henwick Grove
WR2 6AJ Worcester
United Kingdom

 Show phone number

Contact school

Want to know more about BA (Hons) Marketing, Advertising & PR? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


Be the first to write a review!

You may also like...