Program description
BA (Hons) Marketing, Advertising & PR
Equip yourself for a challenging career in the fast-paced and fast growth marketing communications industry. It is also recognised by the Chartered Institute of Public Relations (CIPR) as career-relevant.
You'll learn from our team of specialist academic staff and marketing communications professionals and be supported by regular career coaching. You'll actively engage with the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR) as you position yourself to enter this highly creative sector.
With its strong focus on innovation, creativity and contemporary issues, (such as digital communications, social media, instant gratification and globalisation), this highly-specialised degree will signal that you are creative, focused and commercially-driven. You will be able to demonstrate your marketing communications expertise alongside the skills most valued by employers. You will gain 'real-world' experience through working on communications campaigns for commercial clients through our Media Lab.
You will engage with the latest thinking through a research project supported by a member of our Customer Interactions Research Group.
Speak virtually at a live event on March 18th-20th!
Admission requirements
112 UCAS tariff points (for example, BBC at A Level), and GCSE English and Maths at Grade C/4 or above
Applicants with no formal qualifications may be considered for Mature Student Entry Routes.
For more information about admission requirements, please visit the university website.
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Learn moreProgram content
Year 1
- Unlocking Individual Potential
- Customer Insight & Marketing
- Financial Management
- Generation Digital
Optional
- Data Driven Decisions
- Optional language modules
Year 2
- Unlocking Organisational Potential
- Integrated Marketing Communications
- Essential PR?
- Market Insight?
- Lifestyle Marketing?
- PR & Campaigning
Year 3
- Advertising & Digital Communications
- Digital & Social Media Marketing
- Spin Doctors and Other Persuaders
Optional
- Brand Management
- Corporate Reputation Management
- Customer Relationship Management
- International Marketing
- Digital Business
- Business Intelligence & Analysis
- The Next Big Thing
- International Business Strategy
- Internship II
Optional Placement Year or Year Abroad
You can choose to take a placement year and convert your degree to a 4-year sandwich degree with virtually all of our full-time Single Honours degrees in Business or Computing by taking a year in industry between your second and final years.
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
Program delivery
You are taught through a combination of interactive workshops, lectures, seminars, laboratory practical sessions, fieldwork, practical activities, etc.
Tuition fees
UK/EU students
- Tuition fee for full-time: £9,250 per year.
- Tuition fees for part-time: £1,156 per 15-credit module, £1,542 per 20 credit module, £2,313 per 30-credit module, £3,083 per 40-credit module, £3,469 per 45-credit module and £4,625 per 60 credit module.
International students
- Tuition fee for full-time: £13,100 per year.
Career opportunities
This degree will prepare you to work on either the client or agency side of the marcomms industry. A wide range of roles exist in this sector, including:
- Advertising account executive
- Market researcher
- Marketing executive
- Media buyer/ planner
- Public affairs consultant
- PR executive
- Sales promotion officer
Contact school
About this institute
University of Worcester
Founded in 1946, the University of Worcester is a public campus based university located in the charming city of Worcester - where lively city culture and idyllic rural beauty combine to offer the best of both worlds. The University of...
Contact info
University of Worcester
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