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BA (Hons) Graphic Design, Advertising & Marketing

University of Worcester
3-6 years
Full time/part time
Bachelor's degree
Scholarships available
On campus
Inquire for more information
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About this program

BA (Hons) Graphic Design, Advertising & Marketing

Our graphic design courses have been specifically designed in collaboration with leading industry professionals, for anyone wanting to experience an agency style learning environment and work in multi-disciplinary creative teams, tackling real-world brand projects.

To equip you with the right balance of conceptual, creative and practical skills the course focuses on original thinking and innovation, so you learn about graphic design theory, big advertising ideas, customer insights, narrative and storytelling and how to confidently present your ideas to clients.

As your academic knowledge and practical abilities grow, we teach you about visual identity and brand language, design for print, design for web, art direction, digital and social media marketing and how to cultivate your own entrepreneurial approach, preparing you to work alongside the very best in the world of visual communication.

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Admission requirements

104 UCAS tariff points (for example, BCC at A Level)

For more information about admission requirements, please visit the university website.

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Program content

Year 1

  • Customer Insight & Marketing
  • Design Skills & Theory
  • The Big Advertising Idea


  • Concept Visualisation
  • Multimedia in Context
  • Optional Modules offered by the Language Centre

Year 2

  • Integrated Marketing Communications
  • Art Direction
  • Graphic Design for Internet & Multimedia


  • Graphic Design for Print
  • Lifestyle Marketing
  • Market Insight
  • Optional Modules offered by the Language Centre

Year 3

  • Visual Identity & Brand Language (Major Project)
  • Design Awards and Exhibition


  • Digital & Social Media Marketing
  • Brand Management
  • The next big thing
  • Industry Collaboration

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Program delivery

Graphic Design, Advertising & Marketing draws upon three distinctive yet complementary disciplines and the teaching reflects this. Across the course you will experience a variety of practical and theoretical methods including; studio practice, interactive workshops, lectures, seminars, live briefs & internships.


UK/EU students

  • Tuition fee for full-time: £9,250 per year.
  • Tuition fees for part-time: £1,156 per 15-credit module, £1,542 per 20 credit module, £2,313 per 30-credit module, £3,083 per 40-credit module, £3,469 per 45-credit module and £4,625 per 60 credit module.

International students

  • Tuition fee for full-time: £13,100 per year.

Career paths

The balance of our graphic design courses is such that you will be able to develop enough high-level skills and an understanding of Graphic Design, alongside Advertising and Marketing, to pursue specific career opportunities. For example, you could pursue a career as a Creative Director, Marketing Director or Art Director.

Equally you would be equipped to apply for careers generally not considered by traditional courses, like a Copy Writer, Client Director, Motion Graphics Designer, Creative Strategist, Brand Manager, Visual Planner, Digital media Designer, Communication Manager or Brand Manager.

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About this institute

University of Worcester

Founded in 1946, the University of Worcester is a public campus based university located in the charming city of Worcester - where lively city culture and idyllic rural beauty combine to offer the best of both worlds. The University of...

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Contact info

University of Worcester

University of Worcester, Henwick Grove
WR2 6AJ Worcester
United Kingdom

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