Advertising, Branding and Communication (Taught)

This course will develop the tools of a strategic thinker and communicator to create cutting edge advertising, brand and design campaigns innovatively. We build student's understanding of brand communication, professional graphic design, advertising strategy and the creativity required in contemporary communications to help prepare them for their future career. Whether a brand designer, account handler, graphic communication designer or idea strategist we will challenge students to make their creative mark working in the demanding worlds of branding or advertising and will teach them how to explore and apply contemporary innovation and brand strategy to a range of industry projects.