Applied Business (Marketing) (BA)
University of Wales Trinity Saint David
Program description
Applied Business (Marketing) (BA)
The online Applied Business (Marketing) BA (Hons) provides students with a broad foundation of the skills required to thrive as a marketing executive in the modern business world.
In addition to the key concepts of marketing, students will be introduced to the changes that have taken place in recent years and will develop the skills and knowledge required to generate and deliver exceptional modern marketing campaigns.
Students will be given the opportunity to develop and implement marketing strategies into existing real organisations, providing them with unique graduate experience to leapfrog their careers.
As students work their way through a unique learning experience that includes tailored learning activities and exclusive video content standing on the shoulders of hundreds of the world’s most successful and inspiring leaders, from Presidents and Prime Ministers to Nobel Prize winners and leading academics, students will be supported in the development of their business acumen.
Admission requirements
88 UCAS points plus 2 UK GCSE/GCE O level passes at Grade A–C in Maths and English; or significant work experience* plus 2 UK GCSE/GCE O level passes at Grade A–C in Maths and English.
Work experience will be considered on an individual basis.
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Learn moreProgram content
Level 4
Students will study the six compulsory modules below:
- Fundamentals of Entrepreneurship
- Fundamentals of Management
- Fundamentals of Project Management
- Fundamentals of Marketing
- Managing Money and Finances
- Business Model Development
Level 5
Students will study the compulsory modules below:
- Corporate Responsibility
- Design Thinking
- Digital Business and Disruption
- Digital Marketing
- Managing Employee Relations
- Managerial Communication
Level 6
Students will study the compulsory modules below:
- Big Data
- Competitive Market Positioning
- The Global Economy
- Management Strategy
- Marketing Strategy and Planning
- Organisational Change
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
Tuition fees
Tuition fees for 2021/2022: £13,500
Career opportunities
Graduates will develop capabilities including:
Fusing the best modern technologies to design marketing strategies that are effective in the digital economy Designing powerful customer engagement strategies utilising social media and other digital tools Developing strategies to rapidly build effective brands Understanding how to work with teams of diverse backgrounds Designing culturally sensitive global growth strategies Understanding the impact and opportunity global trends can have on local business, With career opportunities including:
- Account Executive
- Brand Manager
- Marketing Manager
- Digital Marketer
Contact school
About this institute
University of Wales Trinity Saint David
UWTSD is the oldest University in Wales and was founded in 1822. It has campuses in rural and city locations in the UK. The University’s main campuses are situated in various locations in and around Swansea’s city centre as well...
Contact info
University of Wales Trinity Saint David
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