Advertising: Creative Advertising (MDes, BA)
Our exciting Creative Advertising course at Swansea College of Art UWTSD embraces the amazing opportunities offered by new technologies and innovations.
We support our students' evolution by inspiring contemporary, creative thinking to solve the communication problems of the future. Our students have, for example, won four international D&AD New Blood awards in the past five years.
We mentor our students to be ideas-driven, media-neutral, team players with a 360 degree strategic view. By studying with us you will become highly skilled in creating relevant ideas that reach the hearts and minds of audiences.
You will explore ideas through a multitude of creative techniques from photography to film, graphic design to copywriting, AI to AR, disruption to experiential, blogs to vlogs and social media to name just a few.
Our students benefit from smaller class sizes than many universities. This allows for considerably more contact time and creates a dynamic environment where you can confidently develop your creative skills while being fully supported by your lecturers.
The philosophy of our Creative Advertising course is to provide a progressive, forward-thinking, ideas-based, safe learning environment where our students can excel and become experts in solving the communication problems of the future.
We are interested in creative people who demonstrate a strong commitment to art and/or design and therefore welcome applications from individuals from a wide range of backgrounds. We arrange interviews for all applicants and consider your skills, achievements and life experience as well as your portfolio of work.
Our standard offer for a degree course is 120 UCAS tariff points. We expect applicants to have a grade C or above in English Language (or Welsh) at GCSE level, together with passes in another four subjects. We accept a range of Level 3 qualifications, including:
- Foundation Diploma in Art and Design, plus one GCE A-Level in a relevant academic subject
- Three GCE A-Levels or equivalent
- BTEC Extended Diploma in a relevant subject, with minimum grades of Merit
- International Baccalaureate score of 32
- Other relevant qualifications can be considered on an individual basis
Qualifications are important, however, our offers are not solely based on academic results. If you don’t have the required UCAS points then please contact the course admissions tutor or email firstname.lastname@example.org as we can consider offers to applicants based on individual merit, exceptional work, and/or practical experience.
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Level 4 Modules (year 1)
- Typography (ABD)
- Advertising Environment
- Graphic Communication (ABD)
- Visual Studies 1
- Visual Studies 2
- Ways of Thinking
- Ways of Perceiving
In year one we help you develop the foundations of your creative, technical and analytical skills. Typography, Copywriting, Graphic Communication and Advertising Environment are workshops and lectures that will help you to take those first steps into developing your own distinctive creative approach. Visual and Technical Studies classes include workshops in Adobe Creative Suite design programmes.
We also include marketing and advertising strategies to ensure your ideas are not only exceptional but effective as well.
Modules in Contextual Practices will help you to understand art and design theory, and help you develop your own creative work in a broader historical and philosophical context.
Level 5 Modules (Year 2)
- Brand Experience
- Digital Advertising
- Integrated Advertising
- Sustainability, Enterprise and Entrepreneurship
- Visual Enquiry 1
- Visual Enquiry 2
- Creative Research
- Research Practices
In year two you will continue to develop your understanding of design theory in the Contextual Practices modules. The Brand Experience Module will allow you to explore branding in terms of design and communication strategy. This will help you to realise your concepts in tangible form. Digital and Social Media advertising and marketing are introduced, and new technologies are explored through Visual Enquiry.
In Sustainability, Enterprise and Entrepreneurship you will be able to experience setting up a business venture of your choice in a team with other disciplines. You will also explore sustainable and ethical practice as part of the design process. Integrated Advertising gives you the opportunity to explore non-traditional advertising platforms as part of a 360-degree campaign approach.
Visual and Technical Studies support and underpin all of this to help you develop your creativity through audio and visual experimentation. It is in year two that we bring in more clients and professionals to set the challenges and keep you up to date with current industry trends.
Level 6 Modules (Year 3)
- Graduate Portfolio
- Advanced Creative Enquiry
- Marketing & Self Promotion
In year three you will embark on self-directed projects which will culminate in your final end-of-year degree show. This is your optimum opportunity to explore and develop your creative skills. You get to showcase your areas of interest and display your unique approach to problem-solving and content creation.
Negotiation is key, not only with staff but also with your very own clients, but we also expect you to take the lead by being original and relevant. These Personal and External (client-driven) projects form a large part of your third year. At this level of study, many of our students take up internships.
We also expect students to enter the annual D&AD New Blood student competition. Students get to choose a brief for a major brand and enter this international competition. We have an excellent track record in this competition and our successful students have received great industry accolade for their achievements.
In the third year, you also get to introduce innovation and risk-taking into your conceptual thinking with the Advanced Creative Enquiry module. During the first semester, you will also develop and submit a dissertation of your choice, written with the supervision and support of a course lecturer.
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
Tuition fees for 2021/2022:
- Bachelor: £13,500
- Master: £15,000
After studying this course the graduate opportunities are exciting and diverse. Students can look forward to highly creative careers as:
- Agency Creatives
- Art Directors
- Digital Designers
- Social Media Content Creators
- Social Media Managers
- Graphic Designers
- Events Managers
- Public Relations
As well as learning about the advertising and brand design business, you will also pick up a variety of transferable skills that will give you a competitive advantage in whatever career path you choose to follow, such as:
- Creative writing
- Adobe CC software
- Time management
- Planning skills
- Research skills
- Organisational skills
- Analytical skills
- Presentation skills
- Negotiation skills
- Interview skills
Some students have also pursued postgraduate courses in marketing and teaching.
About this institute
University of Wales Trinity Saint David
UWTSD is the oldest University in Wales and was founded in 1822. It has campuses in rural and city locations in the UK. The University’s main campuses are situated in various locations in and around Swansea’s city centre as well...
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