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Master of Strategic Communication

University of Tasmania
1.5 years
Master's degree
Scholarships available
On campus
Hobart
English
Inquire for more information

Program description

Master of Strategic Communication

Study Strategic Communication at the University of Tasmania’s Media School to give you the knowledge and skills required to become an independent and entrepreneurial communicator.

Our new Master of Strategic Communication has been developed to meet the complexity and dynamism of an ever increasingly digital and global communication environment. Jobs requiring communication skills are growing fast with employers demanding advanced analytical skills and professional-level communications expertise.

In response, our degrees offer a unique pathway for students coming from undergraduate study or professional roles in the sciences, arts or business to tailor their education.

Designed for those wanting to promote and implement change across a range of social, environment, political and business settings, these courses will help you to develop advanced analytical skills and professional-level communications expertise to applied ‘real-world’ situations.

Take advantage of the Media School’s strong reputation in Media research and unparallel access to industry partners across Tasmania through a choice of three targeted specialisations: Science Communication, Public Relations or Arts and Cultural Events.

Be taught by leading researchers and lecturers, who possess a broad range of industry experience in a state-of-the-art contemporary Media School supported by equipment and technical know-how.

Admission requirements

We encourage you to apply for the courses you most want to study. If you’re not eligible to enter your chosen course right now, the University of Tasmania admissions team will work with you to find the best pathway option.

Entry into the Master’s degree requires:

A Bachelor’s degree with a credit average and a major or equivalent in journalism, media studies or communications or relevant disciplines as determined by the College, such as a Bachelor of Science or Marketing, or:

  • Completion of the Graduate Certificate or Graduate Diploma in Strategic Communication, or;
  • Work experience of at least three years in journalism, public relations, or event management, and related professions, including science communication or marketing.

For more information about admission requirements, please visit the university website


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Program content

Core

  • Researching Media and Communication

Specialisation

  • Arts, Events and Culture - Understanding the Cultural and Creative Industries
  • Science Communication - Communication for Change
  • Public Relations - Media Relations

Electives

  • Consumer Decision-Making
  • Sales Management and Personal Selling
  • Digital and Social Media Marketing
  • Strategic Brand Marketing
  • Topic in Strategic Communication
  • Communication for Change
  • Multiplatform Storytelling
  • Media Writing
  • Media Relations
  • Strategic Social Media
  • Professional Internship
  • Masters Research Project A
  • Masters Research Project B
  • Understanding the Cultural and Creative Industries

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Qualification

Learning Outcomes


  1. Critically analyse media texts, practice, industries and audiences from a theoretical perspective, showing advanced awareness of local, national and international contexts.
  2. Communicate effectively and ethically across a variety of media platforms, showing advanced abilities in specific areas of media production and/or the ability to communicate scholarly ideas in a meaningful way.
  3. Design and produce media content with initiative and judgement that exemplifies professional standards and responds to a changing and dynamic media environment
  4. Evaluate and reflect critically on one’s professional and research development
  5. Plan and conduct independent scholarship and advanced critical reflection in a scholarly research project and/or media practice

About this institute

University of Tasmania

Tasmania is a place unlike any other.  Our island is a living laboratory where environment, industry and society are uniquely connected.  With 45% of the island being National Park or World Heritage listed it is a stunning place to get...


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