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Graduate Diploma of Strategic Communication

University of Tasmania
1 year
Graduate diploma / certificate
Scholarships available
On campus
Inquire for more information

Program description

Graduate Diploma of Strategic Communication

Study Strategic Communication at the University of Tasmania’s Media School to give you the knowledge and skills required to become an independent and entrepreneurial communicator.

Our new course has been developed to meet the complexity and dynamism of an ever increasingly digital and global communication environment. Jobs requiring communication skills are growing fast with employers demanding advanced analytical skills and professional-level communications expertise.

In response, our degrees offer a unique pathway for students coming from undergraduate study or professional roles in the sciences, arts or business to tailor their education.

Designed for those wanting to promote and implement change across a range of social, environment, political and business settings, these courses will help you to develop advanced analytical skills and professional-level communications expertise to applied ‘real-world’ situations.

Take advantage of the Media School’s strong reputation in Media research and unparallel access to industry partners across Tasmania through a choice of three targeted specialisations: Science Communication, Public Relations or Arts and Cultural Events.

Be taught by leading researchers and lecturers, who possess a broad range of industry experience in a state-of-the-art contemporary Media School supported by equipment and technical know-how.

Admission requirements

We encourage you to apply for the courses you most want to study. If you’re not eligible to enter your chosen course right now, the University of Tasmania admissions team will work with you to find the best pathway option.

Entry into the Graduate Diploma requires:

A Bachelor’s degree and a major or equivalent in journalism, media studies or communications or relevant disciplines as determined by the College, such as a Bachelor of Science or Marketing, or:

  • Completion of the Graduate Certificate or;
  • Work experience of at least three years in journalism, public relations, or event management, and related professions, including science communication or marketing.

Does this course require proof of English proficiency?

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Program content


  • Researching Media and Communication


  • Arts, Events and Culture - Understanding the Cultural and Creative Industries
  • Science Communication - Communication for Change
  • Public Relations - Media Relations


  • Consumer Decision-Making
  • Sales Management and Personal Selling
  • Digital and Social Media Marketing
  • Strategic Brand Marketing
  • Topic in Strategic Communication
  • Communication for Change
  • Multiplatform Storytelling
  • Media Writing
  • Media Relations
  • Strategic Social Media
  • Professional Internship
  • Masters Research Project A
  • Masters Research Project B
  • Understanding the Cultural and Creative Industries

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.


Learning Outcomes

  1. Critically analyse one or more media texts, practice, industries and audiences from a theoretical perspective, showing awareness of local, global contexts
  2. Communicate effectively and ethically across one or more media platforms, showing advanced abilities in at least one area of media production and/or the ability to communicate scholarly ideas in a meaningful way
  3. Design and produce media content with initiative and judgement to an advanced standard and respond to a changing and dynamic media environment
  4. Evaluate and reflect on one’s professional and research development

About this institute

University of Tasmania

Tasmania is a place unlike any other.  Our island is a living laboratory where environment, industry and society are uniquely connected.  With 45% of the island being National Park or World Heritage listed it is a stunning place to get...

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