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Graduate Diploma of Strategic Communication

University of Tasmania
1 year
Graduate diploma / certificate
Scholarships available
On campus
Hobart
English
Inquire for more information
30,950 AUD

Program description

Graduate Diploma of Strategic Communication

Study Strategic Communication at the University of Tasmania’s Media School to give you the knowledge and skills required to become an independent and entrepreneurial communicator.

Our new course has been developed to meet the complexity and dynamism of an ever increasingly digital and global communication environment. Jobs requiring communication skills are growing fast with employers demanding advanced analytical skills and professional-level communications expertise.

In response, our degrees offer a unique pathway for students coming from undergraduate study or professional roles in the sciences, arts or business to tailor their education.

Designed for those wanting to promote and implement change across a range of social, environment, political and business settings, these courses will help you to develop advanced analytical skills and professional-level communications expertise to applied ‘real-world’ situations.

Take advantage of the Media School’s strong reputation in Media research and unparallel access to industry partners across Tasmania through a choice of three targeted specialisations: Science Communication, Public Relations or Arts and Cultural Events.

Be taught by leading researchers and lecturers, who possess a broad range of industry experience in a state-of-the-art contemporary Media School supported by equipment and technical know-how.

Admission requirements

We encourage you to apply for the courses you most want to study. If you’re not eligible to enter your chosen course right now, the University of Tasmania admissions team will work with you to find the best pathway option.

Entry into the Graduate Diploma requires:

A Bachelor’s degree and a major or equivalent in journalism, media studies or communications or relevant disciplines as determined by the College, such as a Bachelor of Science or Marketing, or:

  • Completion of the Graduate Certificate or;
  • Work experience of at least three years in journalism, public relations, or event management, and related professions, including science communication or marketing.

Does this course require proof of English proficiency?

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Program content

Core

  • Researching Media and Communication

Specialisation

  • Arts, Events and Culture - Understanding the Cultural and Creative Industries
  • Science Communication - Communication for Change
  • Public Relations - Media Relations

Electives

  • Consumer Decision-Making
  • Sales Management and Personal Selling
  • Digital and Social Media Marketing
  • Strategic Brand Marketing
  • Topic in Strategic Communication
  • Communication for Change
  • Multiplatform Storytelling
  • Media Writing
  • Media Relations
  • Strategic Social Media
  • Professional Internship
  • Masters Research Project A
  • Masters Research Project B
  • Understanding the Cultural and Creative Industries

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Qualification

Learning Outcomes


  1. Critically analyse one or more media texts, practice, industries and audiences from a theoretical perspective, showing awareness of local, global contexts
  2. Communicate effectively and ethically across one or more media platforms, showing advanced abilities in at least one area of media production and/or the ability to communicate scholarly ideas in a meaningful way
  3. Design and produce media content with initiative and judgement to an advanced standard and respond to a changing and dynamic media environment
  4. Evaluate and reflect on one’s professional and research development

Request info

Want to know more about this program, Graduate Diploma of Strategic Communication? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

University of Tasmania

University of Tasmania

Tasmania is a place unlike any other.  Our island is a living laboratory where environment, industry and society are uniquely connected.  With 45% of the island being National Park or World Heritage listed it is a stunning place to get...


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Why study at University of Tasmania

Australia ranked #2 study abroad country

Australia has been ranked the #2 study abroad country in the world for 2020! With everything from the tranquility of the Gold Coast beaches to the adventure of the Australian Alps, take a trip “Down Under” and discover why Australia is a great choice for an exceptional study abroad experience.

Tasmania is unique and so are Tasmanians. We believe in our island. We embrace the unusual. And we love imagination.

From our vibrant cities to the stillness of our World Heritage-listed wilderness, our incredible island is a place of contrasts – and we embrace its character in everything we do.

We offer great courses in an extraordinary location, and our teaching is supported by world-leading research, so you know you’re getting direct access to the best expertise. We’re the only university in the state, which means you will get unparalleled access to industry connections through our institution’s partnerships.

Contact info

University of Tasmania

Private Bag 51
TAS 7001 Hobart
Australia

 Show phone number
www.utas.edu.au

Request information

Want to know more about Graduate Diploma of Strategic Communication? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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