About this program
MSc Strategic Marketing
Develop your strategic marketing skills and compete in today’s global marketplace.
On this MSc, you’ll gain insights into the world of marketing, with its ethical and societal implications. You’ll:
- study core marketing areas, including marketing strategy, market research, brand management and buyer behaviour
- learn about advanced marketing analytics
- gain essential skills to help you measure success and improve the quality of marketing decisions
- cover perspectives for ethical and socially responsible marketing decisions, and learn how to navigate the challenges and pitfalls
- explore the role of marketing in influencing consumers towards more sustainable behaviour.
Building on this foundation, you can tailor your degree to your career path. Options include digital marketing, new product development strategy,business-to-business marketingand innovation in the creative economy.
You’ll study at the University of Sussex Business School with innovation at its heart. You’ll benefit from our teaching, research and business partnerships.
Admission requirements
UK requirements
Degree requirements
You should have a lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%).
Subject-specific requirements
Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.
English language requirements
IELTS (Academic)
Standard level (6.0 overall, including at least 5.5 in each component).
For more information about admission requirements, please visit the university website
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Learn moreProgram content
Core modules
Autumn teaching
- Buyer Behaviour
- Design Thinking for Innovative Problem Solving
- Global Marketing Management
- Marketing Ethics and Society
- Marketing Research
Spring teaching
- Advanced Marketing Analytics
- Marketing Strategy
- Strategic Brand Management
- Spring and summer teaching
- Research Project (Strategic Marketing)
Scholarships & funding
Several scholarship options are available. Please visit the university website for more information.
Tuition
- Home students: £12,750 per year for full-time students
- Channel Islands and Isle of Man students: £12,750 per year for full-time students
- International students: £22,500 per year for full-time students
Qualification
Accreditation
- Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway
Career paths
On this course, you gain the essential strategic marketing skills and knowledge for employment in today’s global and dynamic world. It’s for people who want to work in:
- advertising, brand and product management
- digital marketing
- international marketing
- marketing research or consultancy
- new business development
- public relations
- research (or wish to undertake doctoral study)
- sales management.
Message the school
About this institute
University of Sussex Business School
At the University of Sussex Business School, we seek to address some of the key challenges facing the modern world, from climate change to the evolving world of work. The current range and quality of our expertise places us at...
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