MSc Strategic Marketing

University of Sussex Business School
1 year
Full time
Master's degree
Scholarships available

About this program

MSc Strategic Marketing

Develop your strategic marketing skills and compete in today’s global marketplace.

On this MSc, you’ll gain insights into the world of marketing, with its ethical and societal implications. You’ll:

  • study core marketing areas, including marketing strategy, market research, brand management and buyer behaviour
  • learn about advanced marketing analytics
  • gain essential skills to help you measure success and improve the quality of marketing decisions
  • cover perspectives for ethical and socially responsible marketing decisions, and learn how to navigate the challenges and pitfalls
  • explore the role of marketing in influencing consumers towards more sustainable behaviour.

Building on this foundation, you can tailor your degree to your career path. Options include digital marketing, new product development strategy,business-to-business marketingand innovation in the creative economy.

You’ll study at the University of Sussex Business School with innovation at its heart. You’ll benefit from our teaching, research and business partnerships.

Admission requirements

UK requirements

Degree requirements

You should have a lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%).

Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

English language requirements

IELTS (Academic)

Standard level (6.0 overall, including at least 5.5 in each component).

For more information about admission requirements, please visit the university website

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Program content

Core modules

Autumn teaching

  • Buyer Behaviour
  • Design Thinking for Innovative Problem Solving
  • Global Marketing Management
  • Marketing Ethics and Society
  • Marketing Research

Spring teaching

  • Advanced Marketing Analytics
  • Marketing Strategy
  • Strategic Brand Management
  • Spring and summer teaching
  • Research Project (Strategic Marketing)

Scholarships & funding

Several scholarship options are available. Please visit the university website for more information.


  • Home students: £12,750 per year for full-time students
  • Channel Islands and Isle of Man students: £12,750 per year for full-time students
  • International students: £22,500 per year for full-time students



  • Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway

Career paths

On this course, you gain the essential strategic marketing skills and knowledge for employment in today’s global and dynamic world. It’s for people who want to work in:

  • advertising, brand and product management
  • digital marketing
  • international marketing
  • marketing research or consultancy
  • new business development
  • public relations
  • research (or wish to undertake doctoral study)
  • sales management.

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About this institute

University of Sussex Business School

At the University of Sussex Business School, we seek to address some of the key challenges facing the modern world, from climate change to the evolving world of work. The current range and quality of our expertise places us at...

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Message the school

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