BSc (Hons) in Marketing and Management with Psychology

University of Sussex Business School
3 years
Full time
Bachelor's degree
Scholarships available
On campus
September 2023

About this program

BSc (Hons) Marketing and Management with Psychology (with a professional placement year)

The consumer is at the heart of business. Understanding consumer psychology is a key to success in today’s competitive job market.

You’ll gain a deep understanding of psychological processes that inform consumer preferences. This, combined with marketing and management theory and practice, will advance your knowledge around key aspects of contemporary marketing such as:

  • global marketing strategy
  • branding
  • digital marketing
  • consumer data analytics.

You’ll delve into the mind of the consumer to understand the stimuli of attention and persuasion they respond to. You’ll:

  • understand the social-psychological factors that drive consumers’ decision-making process
  • explore how marketers factor this knowledge into their decisions
  • develop a valuable understanding of organisational behaviour, economics and accounting.

You also benefitfrom having an Academic Success Adviser who can help you with academic study skills including critical thinking, presenting, academic writing and note-making. Whether you want to launch your own company, become an advertising executive, or innovate at the heart of a global organisation, this course will prepare you for a range of marketing and management roles.

Admission requirements

UK requirements

Typical A-level offer:ABB-BBB

Contextual A-level offer:BBC-BCC

GCSEs: You must have GCSE (or equivalent) Mathematics, with at least grade 4 (or grade C). You should also have a broad range of GCSEs grade 9-4 (A*-C), including good grades in relevant subjects.

Extended Project Qualification: We take the EPQ into account when considering your application and it can be useful in the summer when your results are released if you have narrowly missed the conditions of your offer. We do not routinely include the EPQ in the conditions of your offer but we sometimes offer alternative conditions that include the EPQ

International requirements

International Baccalaureate

Typical offer 30 -32 points overall from the full IB Diploma.

European Baccalaureate

Typical offer Overall result of at least 75% to 77%.

Additional requirements

You must have a good level of Mathematics.

English language requirements

IELTS (Academic)

6.0 overall, including at least5.5 in each component

For more information about admission requirements, please visit the university website

Does this course require proof of English proficiency?

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Program content

Year 1

Autumn teaching

  • Digital, Data and Decision-Making Skills
  • Introduction to Business and Management
  • Introduction to Economics
  • Psychology of Child Development

Spring teaching

  • Introduction to Accounting
  • Introduction to Marketing
  • Principles of Organisational Behaviour and Human Resource Management
  • Social Psychology and Individual Differences

Year 2

Autumn teaching

  • Biological Psychology
  • Consumer Behaviour
  • Marketing Analytics and Metrics
  • Marketing Research

Spring teaching

  • Psychology of Cognitive Processes

Year 3

Autumn teaching

  • Marketing Strategy
  • Understanding Clinical Psychology

Spring teaching

  • Advanced Topics in Psychology

Scholarships & funding

Several scholarship options are available. Please visit the university website for more information.


Please visit the university website for more information about tuition fees



Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway

Career paths

Join the University of Sussex Business School and benefit from extensive career support and business connections, including mentoring by employers, networking, guest lectures and the development of your workplace skills.

On this course, you’ll gain the skillsto succeed inarange of careers, includingmarketing, digital media, communications, advertising, consumer research, entrepreneurship and public relations.By studying Psychology, you develop skills in research, data analysis and understanding human behaviour – which can be used to better understand the marketing world.

Outside the classroom you can get careers advice and develop your key skills further by joining our Marketing Society, whereyou can attend events including:

  • panel discussions from industry experts
  • talks from guest speakers and events with leading digital agencies, such as Jellyfish
  • opportunities to network with Sussex alumni who are working in the marketing world.

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About this institute

University of Sussex Business School

At the University of Sussex Business School, we seek to address some of the key challenges facing the modern world, from climate change to the evolving world of work. The current range and quality of our expertise places us at...

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