BSc (Hons) in Marketing and Management with PsychologyUniversity of Sussex Business School
About this program
BSc (Hons) Marketing and Management with Psychology (with a professional placement year)
The consumer is at the heart of business. Understanding consumer psychology is a key to success in today’s competitive job market.
You’ll gain a deep understanding of psychological processes that inform consumer preferences. This, combined with marketing and management theory and practice, will advance your knowledge around key aspects of contemporary marketing such as:
- global marketing strategy
- digital marketing
- consumer data analytics.
You’ll delve into the mind of the consumer to understand the stimuli of attention and persuasion they respond to. You’ll:
- understand the social-psychological factors that drive consumers’ decision-making process
- explore how marketers factor this knowledge into their decisions
- develop a valuable understanding of organisational behaviour, economics and accounting.
You also benefitfrom having an Academic Success Adviser who can help you with academic study skills including critical thinking, presenting, academic writing and note-making. Whether you want to launch your own company, become an advertising executive, or innovate at the heart of a global organisation, this course will prepare you for a range of marketing and management roles.
Typical A-level offer:ABB-BBB
Contextual A-level offer:BBC-BCC
GCSEs: You must have GCSE (or equivalent) Mathematics, with at least grade 4 (or grade C). You should also have a broad range of GCSEs grade 9-4 (A*-C), including good grades in relevant subjects.
Extended Project Qualification: We take the EPQ into account when considering your application and it can be useful in the summer when your results are released if you have narrowly missed the conditions of your offer. We do not routinely include the EPQ in the conditions of your offer but we sometimes offer alternative conditions that include the EPQ
Typical offer 30 -32 points overall from the full IB Diploma.
Typical offer Overall result of at least 75% to 77%.
You must have a good level of Mathematics.
English language requirements
6.0 overall, including at least5.5 in each component
For more information about admission requirements, please visit the university website
Does this course require proof of English proficiency?
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- Digital, Data and Decision-Making Skills
- Introduction to Business and Management
- Introduction to Economics
- Psychology of Child Development
- Introduction to Accounting
- Introduction to Marketing
- Principles of Organisational Behaviour and Human Resource Management
- Social Psychology and Individual Differences
- Biological Psychology
- Consumer Behaviour
- Marketing Analytics and Metrics
- Marketing Research
- Psychology of Cognitive Processes
- Marketing Strategy
- Understanding Clinical Psychology
- Advanced Topics in Psychology
Scholarships & funding
Several scholarship options are available. Please visit the university website for more information.
Please visit the university website for more information about tuition fees
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway
Join the University of Sussex Business School and benefit from extensive career support and business connections, including mentoring by employers, networking, guest lectures and the development of your workplace skills.
On this course, you’ll gain the skillsto succeed inarange of careers, includingmarketing, digital media, communications, advertising, consumer research, entrepreneurship and public relations.By studying Psychology, you develop skills in research, data analysis and understanding human behaviour – which can be used to better understand the marketing world.
Outside the classroom you can get careers advice and develop your key skills further by joining our Marketing Society, whereyou can attend events including:
- panel discussions from industry experts
- talks from guest speakers and events with leading digital agencies, such as Jellyfish
- opportunities to network with Sussex alumni who are working in the marketing world.
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About this institute
University of Sussex Business School
At the University of Sussex Business School, we seek to address some of the key challenges facing the modern world, from climate change to the evolving world of work. The current range and quality of our expertise places us at...
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