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Strategic Marketing MSc

University of Surrey
1-2 years
Full time/part time
Master's degree
Scholarships available
On campus
October 2021
Application deadline: 22 July 2021
Virtual open day

Program description

Strategic Marketing MSc

Creative, client-facing, analytical, practical or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing can help you get there.

This course has a distinctive strategic, digital and analytical focus, combining subject-specific marketing knowledge and digital marketing skills with hands-on, practical marketing experience.

You will gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to be an asset for future employers.

At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. We’ll bring out your creativity and problem-solving abilities and develop your skills as a successful, contemporary marketer.

We’ll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes and techniques. You’ll also learn about communication and customer-facing functions.

You’ll study a range of core concepts from other management disciplines including innovation management. You can tailor our course to suit your career aspirations by choosing from a variety of optional modules, covering different topics such as global strategy, marketing analytics and more. Depending on the pathway that you choose to follow, you will have the chance to complete either a dissertation as a final project, study abroad or spend time working in industry.

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Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Tuition fees

February 2021

Full-time / Full-time (with placement)

  • For UK/EU students: £12,700
  • For Overseas students: £19,600

October 2021

Full-time / Full-time (with placement)

  • Tuition fee UK students: £13,100
  • Tuition fee Overseas students: £20,200

Full-time (Study Abroad)

  • Tuition fee UK students: £13,800
  • Tuition fee Overseas students: £21,800


  • Tuition fee UK students: £6,600
  • Tuition fee Overseas students: £10,100


Credits and ECTS Credits: 180 credits and 90 ECTS credits (Full time/Part time), 240 credits and 120 ECTS credits (Full-time with work placement)

Learning outcomes

  • A systematic, in-depth understanding of the development, issues and influences relevant to marketing management.
  • A high level of theoretical and applied knowledge of the management, operation, organisation and provision of business sector education.
  • An understanding of the research process.
  • An ability to independently critically evaluate approaches and techniques relevant to marketing management.
  • An ability to evaluate outcomes and accurately assess/report on own/others' work with justification and relate them to existing knowledge structures and methodologies
  • An ability to demonstrate high level learning and problem solving abilities in the range of modules studied.
  • An ability to conduct research and produce a high quality Dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work.
  • An ability to identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches.
  • A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research.

Career opportunities

Some of our graduates have embarked on careers in the following roles:

  • Marketing manager
  • Digital marketing manager
  • Marketing and brand strategist
  • Brand and product manager
  • Content marketing manager
  • Management consultant.

Contact school

Want to know more about this program, Strategic Marketing MSc? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

University of Surrey

The University of Surrey is a global community of ideas and people, dedicated to life-changing education and research. With a beautiful and vibrant campus, we provide exceptional teaching and practical learning to inspire and empower our students for personal and...

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Contact info

University of Surrey

388 Stag Hill
GU2 7XH Guildford, Surrey

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