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Strategic Marketing MSc

University of Surrey
Program overview
1-2 Years
Full time/part time
Master's degree
Scholarships available
Webinars
11/25/2020
Webinars
2/17/2021
Webinars
6/16/2021
English
Start dates
Guildford
21,100 GBP
February 2021

Program description

Strategic Marketing MSc

Creative, client-facing, analytical, practical or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing can help you get there.

This course has a distinctive strategic, digital and analytical focus, combining subject-specific marketing knowledge and digital marketing skills with hands-on, practical marketing experience.

You will gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to be an asset for future employers.

Admission requirements

A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification.

For more information about admission requirements, please visit the university website.


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Program content

Strategic Marketing MSc (Full-time and Part-time)

  • Applied Marketing Research
  • Digital Marketing & Social Media
  • Services and Relationship Marketing
  • Strategic Marketing
  • Accounting & Finance for Business
  • Applied Marketing Research
  • Consumer Behaviour
  • Dissertation in Marketing and Retail Management
  • Global Strategy
  • Innovation Management
  • Integrated and Digital Marketing Communications
  • Introduction to Marketing Analytics

Strategic Marketing MSc (Full time with study abroad (15 months and 24 months))

  • Applied Marketing Research
  • Digital Marketing & Social Media
  • Services and Relationship Marketing
  • Strategic Marketing
  • Accounting & Finance for Business
  • Applied Marketing Research
  • Consumer Behaviour
  • Global Strategy
  • Innovation Management
  • Integrated and Digital Marketing Communications
  • Introduction to Marketing Analytics
  • Study Abroad
  • Applied Marketing Research
  • Digital Marketing & Social Media
  • Services and Relationship Marketing
  • Strategic Marketing
  • Accounting & Finance for Business
  • Applied Marketing Research
  • Consumer Behaviour
  • Global Strategy
  • Innovation Management
  • Integrated and Digital Marketing Communications
  • Introduction to Marketing Analytics
  • Professional Placement Year

Program delivery

The course is offered in full-time (1-year) (with placement 2 years), full-time (with study abroad) - 15 months and part time (2 years) study options.

Tuition fees

February 2021

Full-time - 1 year and Full-time (with placement) - 2 years

  • Tution fees for UK/EU students is £12,700
  • Tution fees for Overseas students is £19,600

Full-time (with study abroad) - 15 months

  • Tution fees for UK/EU students is £13,400
  • Tution fees for Overseas students is £21,100

Part-time - 2 years

  • Tution fees for UK/EU students is £6,400
  • Tution fees for Overseas students is £9,800

October 2021

Full-time - 1 year and Full-time (with placement) - 2 years

  • Tution fees for UK/EU students is £13,100
  • Tution fees for Overseas students is £20,200

Full-time (with study abroad) - 15 months

  • Tution fees for UK/EU students is £13,800
  • Tution fees for Overseas students is £21,800

Part-time - 2 years

  • Tution fees for UK/EU students is £6,600
  • Tution fees for Overseas students is £10,100

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Career opportunities

We offer careers information, advice and guidance to all students whilst studying with us, which is extended to our alumni for three years after leaving the University.

Some of our graduates have embarked on careers in the following roles:

  • Marketing manager
  • Digital marketing manager
  • Marketing and brand strategist
  • Brand and product manager
  • Content marketing manager
  • Management consultant.

If you want to enrol with the Chartered Institute of Marketing as an affiliate, you can study CIM qualifications without having to complete all of the modules. For most qualifications, you will only need to take two assessments instead of the usual three. Therefore, you will add an individual award to supplement your degree.

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Want to know more about this program, Strategic Marketing MSc? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

University of Surrey

University of Surrey

The University of Surrey is a global community of ideas and people, dedicated to life-changing education and research. With a beautiful and vibrant campus, we provide exceptional teaching and practical learning to inspire and empower our students for personal and...


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Contact info

University of Surrey

388 Stag Hill
GU2 7XH Guildford, Surrey
UK

 Show phone number
www.surrey.ac.uk


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