Program description
International Marketing MSc
The differences between nations and cultures have always posed exciting marketing challenges. Knowledge of international marketing theories and their application is of paramount importance in today’s fast changing global business environment.
Our MSc International Marketing programme provides an excellent stepping stone into an exciting career in international marketing. You’ll benefit from Surrey Business School’s long and continuing tradition of research and teaching in both marketing and retail.
Run by the Department of Marketing and Retail Management, this course will stretch your intellect through its combination of an analytical approach and a global focus.
This course will encourage you to be entrepreneurial and innovative, providing you with valuable opportunities to engage with real international marketing problems throughout your studies.
Admission requirements
A minimum of a 2:2 UK honours degree in either Business, Business Studies, International Business, Data Analytics, Marketing, Media Studies, Communication Studies, Statistics, Mathematics, Psychology, Sociology or Design Studies, or a recognised equivalent international qualification. Alternatively, we'll consider any degree subject if you achieve a 2:1 UK honours degree or higher, or a recognised equivalent international qualification.
English language requirements
IELTS Academic: 6.5 overall with 6.0 in each element.
For more information about admission requirements, please visit the university website.
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Learn moreProgram content
International Marketing MSc (Full-time)
- Applied Marketing Research
- International Business Management
- International Marketing Management
- Marketing
- Applied Marketing Research
- Consumer Behaviour
- Dissertation in Marketing and Retail Management
- Global Strategy
- Integrated and Digital Marketing Communications
- International Fashion Marketing and Luxury Branding
- International Retailing
- International Trade
- Introduction to Marketing Analytics
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
Tuition fees
February 2021
Full-time
- Tuition fees for UK/EU students: £12,700
- Tuition fees for Overseas students: £19,600
October 2021
Full-time
- Tuition fees for UK/EU students: £13,100
- Tuition fees for Overseas students: £20,200
Career opportunities
We offer careers information, advice and guidance to all students whilst studying with us, which is extended to our alumni for three years after leaving the University.
If you decide to enrol with the Chartered Institute of Marketing (CIM) as an affiliate, you can study CIM qualifications without having to complete all of the modules.
For most qualifications, you will only need to take two assessments instead of the usual three. Therefore, you will add an individual award to supplement your degree. There is a fee to join CIM.
Over the years, our marketing courses have successfully trained graduates who have gone on to fruitful careers in a variety of international organisations, particularly in areas such as:
- Advertising
- Digital marketing
- Events management
- Media and public relations
- Publishing
Contact school
About this institute
University of Surrey
The University of Surrey is a global community of ideas and people, dedicated to life-changing education and research. With a beautiful and vibrant campus, we provide exceptional teaching and practical learning to inspire and empower our students for personal and...
Contact info
University of Surrey
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