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Media, Culture and Communication

University of Sunderland
3 years
Full time/part time
Bachelor's degree

Program description

Media, Culture and Communication

Gain a unique insight into cultural theory, mass communication, films, TV Genres and more. Get skilled in critical analysis and build your independent judgement. Build a foundation to launch your career in the media.

This course explores and explains the diverse patterns of media and offers a comprehensive understanding of media power, media use, and the increasing significance of media in contemporary culture and society.

Engage with a mix of critical approaches: cultural studies, communication studies, film studies and media studies. You will also study a wide range of related topics including everyday life, popular culture, digital media cultures, cultural representation, gender and ethnic identities and sexualities.

Admission requirements

CBSE, ICSE, State Boards - 65% in Class 12

10+II (Senior School Certificate) - 60% or above

3 Year Diploma - 60% or above

English Language Requirements

We accept a wide range of English language qualifications. The standard of English language required varies between courses so please check each course page carefully.

If English is not your first language you should have at least one of the following qualifications (or equivalent) as a minimum.

International English Language Testing System (IELTS)

You need an overall score of 6.0, with at least 5.5 or higher in each component: reading, writing, listening and speaking. An alternative approved Secure English Language Test (SELT) will also be accepted if the applicant’s element scores are equivalent to those required for IELTS.

For more information about admission requirements, please visit the university website.

Does this course require proof of English proficiency?

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Program content

Year 1:

  • Introduction to Media and Cultural Studies
  • Media Histories
  • Introduction to Digital Media Cultures
  • The Making of Popular Culture
  • Selected optional modules:
  • Celebrity Cultures
  • Contemporary Cinema
  • Introduction to Film Studies
  • Television Cultures
  • History of Cinema
  • Introduction to Screenwriting
  • Introduction to Television and Radio Broadcast
  • Media Production Skills
  • Introduction to Audio and Radio Production
  • Introduction to Social Media
  • Introduction to PR Theory and Practice 1
  • Media Photography
  • Online Sports Journalism
  • Digital Fictional Film 1

Year 2:

  • Media Studies 1
  • Cultural Theory and Popular Culture 1
  • Researching Media in Everyday Lives OR (at MDIS Singapore) Video Documentary Production
  • Academic Research Skills OR (at MDIS Singapore) Practical PR, Strategy and Theory
  • Selected optional modules:
  • Sexual Cultures
  • American Film and Society
  • British Cinema
  • Animated Film
  • Radio Production1
  • Scriptwriting
  • The Moving Camera
  • Newsroom
  • Digital Fictional Film 2
  • Practical PR, Strategy and Theory
  • Developing Your Media Career
  • Video Documentary Production

Availability of optional modules is subject to students having met any prerequisites.

Final year:

  • Media Studies 2
  • Dissertation and Research Methods OR (at MDIS) Media Project
  • Selected optional modules:
  • Cultural Theory and Popular Culture 2
  • Science Fiction and Fantasy Television
  • Popular Music Cultures
  • Film, Horror and the Body
  • Hitchcock
  • Film and Feeling: Music, Performance and Genre
  • Screenwriting for Television and Film 2
  • Radio Drama
  • Video Documentary Production
  • Media Project
  • Advanced Public Relations
  • Media Ethics

Availability of optional modules is subject to students having met any prerequisites.

Scholarships & funding

Several scholarship options are available, Please visit university website for more information.

Tuition fees

The full-time annual fee for this course is:

  • £9,250 if you are from theUK/Europe*
  • £12,500 if you are an international student

Career opportunities

This degree provides an excellent foundation for a wide range of careers in the media. Possible sectors include TV, radio, new media, journalism, marketing, PR, organisational communications, and advertising.

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About this institute

University of Sunderland

We’re known as the friendly University – we welcome students from all corners of the globe and have a number of events and activities to help you make new friends and settle in. Our Students’ Union offers a buddies scheme and...

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Contact info

University of Sunderland

Edinburgh Building, City Campus, Chester Road
SR1 3SD Sunderland

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Contact school

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