Program description
MSc Strategic Public Relations (Online)
This Masters in Strategic Public Relations will help you to develop a critical appreciation of the role of public relations in contemporary society, as well as key analytical, management and communication skills. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communicaitons and public relations practice, experience and phenomena.
The course is delivered online via Canvas, the University of Stirling’s online learning environment.
By the end of your studies, you’ll have the necessary skills to work at a managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, carry out research and evaluation, and design and implement public relations strategies.
We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media.
This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling.
Admission requirements
A minimum of a second class honours degree (2.1 preferred) or equivalent in a relevant subject. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.
English Language Requirement
If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS Indicator 6.5 with a minimum of 6.0 in each sub-skill
- Cambridge C1 Advanced (CAE) 176 overall with a minimum of 169 in each sub-skill
- Cambridge C2 Proficiency (CPE) 180 overall with a minimum of 169 in each sub-skill
- Pearson Test of English (Academic) 62 overall with 60 in each sub-skill
- IBT TOEFL 80 overall with 18 in reading, 23 in writing, 19 in listening and 21 in speaking
- IBT TOEFL Special Home Edition Test 80 overall with 18 in reading, 23 in writing, 19 in listening and 21 in speaking
- TOEFL ITP Plus for China minimum 543 overall, 54 in listening, 53 in structure and written expression, 56 in reading and B2 in speaking
- Trinity ISE II Pass overall and Merit in all sub-skills, ISE III Pass overall and in all sub-skills, ISE IV Pass overall and in all sub-skills
- Aptis (4 skills) CEFR B2 overall and B2 in all sub-skills
- Duolingo 105 overall with a minimum of 95 in each sub-skill
- LanguageCert International ESOL B2 Communicator - Pass with minimum 33 in each sub-skill
For more information about admission requirements, please visit the university website.
Does this course require proof of English proficiency?
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Learn moreProgram content
The course includes four compulsory modules, two optional modules and a dissertation. The taught elements of the course run over two academic years. Modules include:
- public relations and public communications theories
- strategic public relations planning
- public affairs and advocacy
- research methods
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
Program delivery
Mode of study: online, part-time, full-time, stand-alone modules
30 months (24 months of modules, six months dissertation)
Tuition fees
- Tuition fee for UK students: £7,500
- Tuition fee for Overseas (non-EU) students: £11,000
Qualification
Award: Masters / MSc, Postgraduate Diploma, Postgraduate Certificate
Career opportunities
Our graduates typically occupy positions such as:
- Communications Officer/Manager
- Public Relations Officer/Manager
- Media Officer
- Social Media Officer/Manager
- Internal Communications Officer/Manager
- Corporate Affairs Officer/Manager
Contact school
About this institute
University of Stirling
The University of Stirling is an international university committed to helping students make a difference in the world. We’re passionate about creating impact in everything we do - addressing real societal issues, providing solutions, and helping to shape communities. Based...
Contact info
University of Stirling
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