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Master of Business Administration (Strategic Marketing)

University of Southern Queensland
1.5 years
Full time/part time
Master's degree
Online / Distance
Toowoomba
English
Enquire with the school for start dates

Program description

Study one of Australia’s largest MBAs.

Gain a competitive edge and learn about change and sustainability across global markets and contexts, as well as areas of contemporary business management with USQ's Master of Business Administration.

The emphasis is on developing your analytical and process skills, helping you to understand and make critical decisions about change, and developing strategies to address such changes.

You can choose to supplement your generalist skills by exploring an area of management in depth, in this case Strategic Marketing.

Why Strategic Marketing?

As a graduate of the Strategic Marketing specialisation, you will stand out in the crowd of marketers. You will be exposed to a variety of strategic marketing techniques and issues and learn how to apply them in corporate planning and management. You will study a variety of courses including buyer behaviour, international marketing, services marketing management and strategic management and learn how to apply them to your organisation.

Career outcomes

With the MBA, you will be qualified for a range of positions in public or private sectors, both nationally and internationally. Your expertise in strategic marketing could land you a job in some of the fastest paced and most interesting careers in the business world.

Other majors

Other specialisations for the Master of Business Administration are:Business Leadership, Digital Marketing Analytics, Digital Transformation, Finance, General, Global Business Management, Project Management, Strategic Human Resource Management and Sustainable Business. 


 

About this institute

Study at University of Southern Queensland USQ

Whatever you want to study, full time or part time, online or on-campus, the University of Southern Queensland (USQ) is making it easier than ever for study to fit your life. With more than 75 per cent of students studying...


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