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BA in Communication (Strategic Communication)

University of South Alabama
Bachelor's degree
Scholarships available

Program description

BA in Communication (Strategic Communication)

Strategic communication is a concentration option for students pursuing a Bachelor of Arts in Communication. Do you thrive in a fast-paced environment? Do brands in the digital age fascinate you? Students in the program study an integrated mix of advertising, visual communication and public relations to build proficiency in research, planning, data analysis, writing, creative problem solving, digital media and campaign execution.

Admission requirements

Documents Required

  • Official high school transcript reflecting a minimum 2.50 GPA
  • Official ACT or SAT scores: a minimum ACT superscore of 19 OR a minimum SAT (critical reading + math only) score of 900 (if taken prior to March 2016) OR a minimum SAT (Evidence-based reading and writing + math only) score of 990 (if take March 2016 or after)

At this time, the University of South Alabama is accepting self-reported information that will be considered with your application for admission. All the information will be verified and your admission will be contingent on receipt of official documents.

Required Academic Core Courses:

  • 4 years of English
  • 3 years of social science
  • 3 years of Math- Must include Algebra I and two higher level math courses (for example: Algebra II, Algebra w/ Finance, Algebraic Connections, Geometry, Trigonometry, Analytical Geometry, Pre-Calculus, or other higher level math courses will be considered)
  • 3 years of science (At least two of the sciences must include labs)
  • 3 years of advanced electives (Courses chosen from any of the four core areas above and may include foreign language)

The Alabama High School Diploma with Advanced Endorsement meets all University of South Alabama core requirements. The Credit Based Diploma awarded by Alabama High Schools is accepted; however, students must meet all high school core requirements listed above.

For more information about admission requirements, please visit the university website.

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Program content

Major Requirement

  • Introduction to Mass Media
  • Writing Communication Media
  • Digital Writing and Production
  • Fundamentals of Communication Research
  • Ethics and Social Responsibility

Concentration Requirement


  • Introduction to Strategic Communication
  • Media Planning
  • Strategic Writing
  • Strategic Publication Design
  • Cases in Strategic Communication
  • Strategic Campaigns or Tideline Agency

Choose 3 classes from one of the following groups:

Group 1: Advertising

  1. Account Management
  2. Visual Communication

Group 2: Public Relations

Elective courses

Scholarships & funding

Several scholarship options are available. Please visit the university website for more information.

Tuition fees

  • In-State: 329.00 per credit hour
  • Out-of-State: 658.00 per credit hour

Career opportunities

A degree in strategic communication can open opportunities for students to pursue careers in a variety of industries. Graduates typically land jobs as account executives, media planners, marketing and communication specialists, public information officers, public relations directors, brand managers and digital strategists. Many strategic communication professionals work for nonprofits, educational institutions, entertainment businesses, healthcare, agencies, private businesses, government organizations and more.

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About this institute

University of South Alabama

University of South Alabama

The University of South Alabama is a comprehensive, global research and teaching university that provides our students with an exceptional education in business, the liberal arts, education, engineering, computing, the sciences and health care. Located in Mobile, Alabama on the...

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Contact info

University of South Alabama

555 N. University Blvd
36688 Mobile Alabama
United States of America

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