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International Master on Wine Tourism Innovation (WINTOUR)

Universitat Rovira i Virgili
Program overview
2 years
Full time
Master's degree
Scholarships available
English
Start dates
Tarragona
September 2021

Tarragona
September 2022

Tarragona
September 2023
Wine Tourism Innovation (WINTOUR)

Program description

International Master on Wine Tourism Innovation (WINTOUR)

The International Master on Wine Tourism Innovation (WINTOUR) offers a truly integrated study program which combines the expertise in Tourism and Oenology of three universities and regions: Rovira i Virgili University (URV, Spain), University of Bordeaux (UB, France), and University of Porto (UP, Portugal). These universities are located in highly attractive touristic areas, recognised with the label of human heritage by UNESCO, and with a long tradition on wine, producing speciality wines, such as sparkling, fortified, aged red and sweet wines. The training program is clearly multi-disciplinary and also multisectorial.

The WINTOUR program is aimed at preparing broadly trained and highly adaptable and qualified professionals in the tourism and wine industries in order to promote innovative wine tourism developments which will generate added value through the increased income and recognition of this sector. The program covers the absence of a new profession that requires multi-disciplinary and multi-sectorial knowledge and training, while increasing their understanding of wine making and tourism management. High-quality practical training in entrepreneurship and company management is provided by involving the students in internships in the non-academic sector.

Admission requirements

Minimum admission requirements for eligibility

  • Candidates must have a completed university bachelor and/or Master's Degree/s (minimum 180 ECTS) in the fields of Social Sciences (e.g. Tourism, Economics, Business Management/Administration, Marketing); Natural and Experimental Sciences (e.g. Oenology/Viticulture, Agronomic/Agricultural Engineering, Chemical Engineering, Biotechnology, Food Technology); or Humanities (e.g. Languages, International Relations), or closely related subjects.
  • Candidates must present a recent English language certificate, at least a B2 level according to the Common European Framework of Reference for Languages (official certifications from Cambridge, IELTS, TOEFL and PTE Academic are accepted).

For more information about admission requirements, please visit the university website.


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Program content

The program is structured in 120 ECTS divided in two years and 4 semesters. The first 3 semesters are taught each in one University (URV, UB and finally UP), and the last semester is devoted to the final internship which is developed in one of the associated partners' facilities, mostly from the non-academic sector. Thus, students have a common track of 90 ECTS, and a final professional Internship for the development of the Master Thesis of 30 ECTS, where students have to develop a project related to the skills acquired.

The teaching program includes modules on Wine Tourism and Marketing, Wine Making (mostly focused on sparkling, aged, sweet and fortified wines), Wine heritage, and three different types of internships (on winemaking, marketing, and oenotourism), with the active participation of the non-academic partners in the student training.

Scholarships & funding

The URV Master's Grants are aimed at exempting full-time students newly registered on a master's course from registration up to a maximum of 60 ECTS credits. For those master's degrees consisting of 90 and 120 ECTS credits, there is the possibility that students may receive the grant in the second year.

Several scholarship options are available. Please check the university website for more information.

Tuition fees

  • €4,500/year for program-country students
  • €9,000/year for partner-country students

Qualification

Credits - 120 ECTS

Continuing studies

Doctoral programme in Oenology and Biotechnology

Career opportunities

Graduates may be eligible for positions in the following areas:

  • Private sector: creation of start-ups and business initiatives taking wine as a tourist attraction and tourism as a means for promoting wine and wine regions; management of the international activity of private firms from the wine industry in relation to their marketing strategy and development of wine tourism activities; specialised consultancy in the design and development of new strategies for increasing the competitiveness of the wine sector.
  • Public administration: positions in public organisations responsible of the planning, management and promotion of wine tourism products at local, national and international level.
  • Research and teaching: participation and leadership of multidiscipliary research teams in the fields of oenology and tourism, either in public or private research organisations.

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About this institute

Universitat Rovira i Virgili

The Rovira i Virgili University (URV) is a young and dynamic university serving the needs of society, with an international outlook and a close relationship with our immediate socioeconomic environment. Located in Tarragona, approximately 100 kms south-west of Barcelona on...


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Contact info

Universitat Rovira i Virgili

C. de l'Escorxador, s/n
43003 Tarragona Catalonia
Spain

 Show phone number
www.urv.cat

Contact school

Want to know more about International Master on Wine Tourism Innovation (WINTOUR)? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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