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BA in Communication and Media Science

University of Pécs
Program overview
3 years
Full time
Bachelor's degree
Scholarships available
Start dates
September 2022

September 2023

September 2024

Program description

BA in Communication and Media Science

The program, with a Digital Media and Public Relations specialization at Pécs prepares students for effective work in the fields of professional journalism (of traditional, electronic and online kinds), and Public Relations, advertisement and organizational communication. The program lays great emphasis on practical training in media production and the development of students’ soft skills (empathic and assertive communication, teamwork, flexibility, creativity) and digital self-management capabilities. >We believe that with the spread of digital technologies fast and effective communication and online self-management became a must for companies and individuals alike, both globally and locally. We also believe that creative industries (e.g. advertisement, PR, design, organizational communication) are getting more and more important in commercial, institutional and NGO sectors, while the need for professionally trained journalists remains strong.

The Department of Communication and Media Studies has a special interests in:

  • cultural approaches to media,
  • digital online communication (e.g. research on Instagram, Facebook, vlogging, youth cultures, social media use),
  • studies of popular media culture (e.g. comics, serials and series, video games), digital anthropology and
  • internationally networked and recognized research in digital journalism and news consumption.

Admission requirements


  • High school / secondary education (or higher)

Language requirements

  • English
  • Intermediate English language proficiency certificate

For more information about admission requirements, please visit the website.

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Program content

1st semester

  • Introduction to Social Communication
  • The Basics of Cultural Anthropology
  • Theories of Interpersonal Communication
  • Introduction to Empirical Social Research
  • Introduction to Media Studies
  • Approaches to Popular Culture

2nd semester

  • Introduction to Visual Communication
  • Introduction to Network Society Studies
  • The Social History of Communication
  • Theories of culture and society
  • Qualitative Methods in Empirical Social Research
  • Multimedia in practice I.

3rd semester

  • Photo, Video and Image Creation I.
  • Academic Writing
  • Social Media and Youth Cultures on the Internet
  • Multimedia in practice II.
  • Quantitative Methods in Empirical Social Research
  • Organizational Communication
  • Legal and Ethical Questions of Communication Regulation

4th semester

  • Theories and models of communication
  • The Cultural Study of the Media
  • Mass Communication Systems and Institutions
  • Academic Writing
  • Photo, Video and Image Creation II.
  • Marketing and PR Basics
  • Advanced Organizational Communication

5th semester

  • Communication and Media Planning
  • Motion Picture and Media Analysis
  • Journalism in Practice

6th semester

  • Media Regulation and Media Law
  • Media Economics
  • External Internship in Digital Media and PR

Scholarships & funding

Scholarship options are available. For more information, please visit the website.

Tuition fees

Tuition fee: EUR 2,800 per semester

Career opportunities

Graduates typically work as journalists, editors and content producers at media companies, publishing houses, or as communication experts at commercial or state organizations and NGOs,responsible for press relations, event planning and advertisement.

Contact school

Want to know more about this program, BA in Communication and Media Science? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

University of Pécs

The University of Pécs opened its doors in 1367, making it the first and oldest institution of its kind in Hungary. With longer and shorter interruptions, UP has been shaping the young academic society for over six-and-a-half centuries, not just...

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Why study at University of Pécs

If you choose the University of Pécs, you will:

  • experience a high quality of education.
  • study at the oldest university in Hungary - founded in 1367 - having exceptionally wide-ranging experience and long-standing traditions in higher education.
  • be awarded a valuable EU degree.
  • choose from our professionally relevant and high quality programs for a tuition fee that represents great value for money.
  • study in a multicultural environment.
  • enjoy low living expenses.
  • experience vibrant student life day and night in this true University City, full of bars, restaurants and cafés.
  • study at one of the largest higher education institutions in Hungary together with 20,000 other students.
  • live in a uniquely beautiful place -Pécs was awarded the prestigious title “European Capital of Culture” in 2010.
  • walk among the historical buildings in the city of Pécs, which is part of the UNESCO World Heritage.
  • study in a very safe and friendly city located in one of the safest countries in Europe.
  • get a Central European experience and discover further European countries easily during your studies at UP.

Contact info

University of Pécs

Vasvári Pál str. 4.
H-7622 Pécs

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Contact school

Want to know more about BA in Communication and Media Science? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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