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MSc in Marketing

University of Pannonia
4 semesters
Full time
Master's degree
On campus
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MSc in Marketing

About this program

MSc in Marketing

Our Master in Marketing is recommended if you:

  • Are interested in relationships between market phenomena
  • Want to study consumption trends of the global world
  • You have already completed marketing programmes and you would like to deepen your acquired knowledge
  • You would like to complete your education acquired in another area with marketing knowledge
  • Would like to learn marketing methods of sustainable consumption and responsible corporate behaviour
  • Would like to work in senior management position in the field of sales & marketing, market research or advertising
  • Plan to continue your studies in a doctoral school of business and management

Admission requirements

Application without precondition

Those holding a (BA/BSc) degree in Business Administration and Management, Finance and Accounting, International Economy, Commerce and Marketing or Technical Manager (or an equivalent degree of higher education) can be accepted to the Master’s programme without precondition.

Application with precondition

Students holding a degree of any level of higher education (BA/BSc, MA/MSc) except for the above listed programmes need to have at least 30 credit points from their earlier studies completed in for example Human Resources, Tourism and Catering, Applied Economics, Economy Analyses and similar with the following breakdown:

  • Methodological knowledge fields (like Mathematics, Statistics, Information Technology): 8-12 credit points
  • Theoretical economics knowledge (like Microeconomics, Macroeconomics, International Economics, Regional Economics, Economics History): 8-12 credit points
  • Business knowledge (like Corporate Economics, Corporate Finance, Marketing, Accounting, Leadership and Management, Human Resources, etc): 10-14 credit points

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Program content

Semester 1

  • Advanced Microeconomics
  • Quantitative Methods in Economics
  • Advanced Corporate Finance
  • ERP System
  • Business Law
  • Sociology and Psychology of Consumption
  • Marketing Management

Semester 2

  • Strategic Management
  • Project Planning and Direction
  • International Marketing
  • Marketing Research
  • Integrated Marketing Communication
  • Elective Course

Semester 3

  • Strategic Marketing Planning
  • Supply Chain Management
  • Internship
  • Research Seminar
  • Specialized Elective Course
  • Elective Course

Semester 4

  • Thesis
  • Specialized Elective Course
  • Elective Course

Specialized Electives

  • Business Relationship Management
  • Competitive Strategies in International Manufacturing
  • Knowledge Management
  • Intercultural Management
  • Logistics II
  • Quality Management
  • Sustainability
  • E-marketing
  • Strategic Human Resource Management


Tuition fees for this program are €3.300 / academic year. 

Career paths

  • Manufacturers and service providers
  • Trade companies
  • Public institutions
  • Non-profit organizations
  • Market research agencies
  • Advertising agencies
  • E-commerce
  • PR-firms
  • Consulting companies

Furthermore, the obtained knowledge will qualify our graduates to launch and successfully operate their own businesses.

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About this institute

University of Pannonia

The University of Pannonia, located in a picturesque and scenic environment near Lake Balaton, with the headquarters in the city of Veszprém, and campuses in several towns of the Central-Transdanubian region, is a public university that provides quality education within...

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Contact info

University of Pannonia

Egyetem Str. 10.
8200 Veszprém

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