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American Bachelor in Digital Media Arts

University of New York in Prague
4 years
Full time
Bachelor's degree
Scholarships available
On campus
September 2021

Program description

American Bachelor in Digital Media Arts

The Bachelor’s Degree in Digital Media Arts at the University of New York in Prague combines media and communication theory, critical thinking, and innovative technical abilities in order to develop graduates with creative skillsets for today’s technologically-focused and integrated economies.

The multidisciplinary program integrates traditional areas of Communication and Media study (including media effects, culture, political economy, linguistics and psychology) with digital media creativity and creation in the areas of video, web and mobile applications.

The merging of these areas results in graduates with an awareness and sensitivity to media and communication theory, and the effects of media technologies on society, but with the practical skills to engage in artistic endeavours in digital media. Combining aspects of communications, business, art, and digital media results in the possibility of applying skills and concepts to a variety of careers, from media writing, visual arts, multimedia production, entrepreneurship, and more.

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Admission requirements

  • UNYP application form
  • Notarized copy of the High School Diploma and Transcript
  • English language certificate
  • Motivation letter (max. 400 words)
  • Recommendation letter
  • Copy of ID or Passport

For more information about admission requirements, please visit the university website.

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Program content

Course Content

The first two years of the study program are foundational and give key background related to communication and media studies, including courses connected to the areas of media effects, culture, history of media, political economy, linguistics, and cognitive psychology.

Upper-level classes focus more directly on digital media elements and serve to explore artistic approaches to new media.

Core courses:

  • History and Theory of New Media
  • Psychology of Technology
  • Sociolinguistics
  • Intro to Digital Art & Design
  • Digital Storytelling
  • Game Design and Development

Elective courses:

  • Image and Text in Visual Arts
  • Digital Art and Design
  • Images of Women in Western Civilization
  • Indigenous Knowledge in Art
  • Two Dimensional Design

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Tuition fees

  • EU students fees: CZK 93400
  • Non-EU students fees: CZK 114400


Bachelor of Arts (BA)

Career opportunities

The explosion of possibilities brought by new media to society has resulted in new and exciting employment possibilities. A few possibilities:

  • Digital media design
  • Multimedia journalist
  • Digital marketer
  • Social media manager
  • Web content developer
  • Photojournalist
  • Interactive artist
  • Digital creative manager
  • Web project manager
  • E-business consultant

Contact school

Want to know more about this program, American Bachelor in Digital Media Arts? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.


About this institute

University of New York in Prague

Since 1998, The University of New York in Prague (UNYP) has been offering the best in English language programs in Central Europe. UNYP offers programs in business administration, communications, finance,  IT management, marketing, international economic relations, English language and literature,...

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Contact info

University of New York in Prague

Londýnská 41
120 00 Prague 2 Prague
Czech Republic

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Contact school

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