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Strategic Communication (Taught)

University of Liverpool
1 year
Master's degree
On campus
Liverpool
English
Contact school for start dates

Program description

The programme offers a cross-disciplinary education to current or aspiring communication professionals and leaders who wish to learn how to design, plan and implement effective and sound communication policies that promote the strategic goals of their organisation. The programme combines a range of disciplines and perspectives to develop the conceptual and practical skills which are crucial for successful strategic communication. You will learn how to translate organisational goals into communication objectives, to analyse situations by identifying the relevant stakeholder groups, as well as regulatory constraints and ethical issues; to design spoken and written messages that are at the same time sound, persuasive and compliant; to exploit the potential offered by established communication technologies and new digital media to effectively engage targeted audiences.

Admission requirements

For more information about this program, please contact the school directly.

Does this course require proof of English proficiency?

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About this institute

The University of Liverpool offers you the opportunity to join a diverse community of over 20,000 students following hundreds of programmes. The University of Liverpool is one of the UK's leading universities. We are renowned for our teaching and research...


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