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2.5 years
Part time
Master's degree
Scholarships available
Online / Distance
Liverpool
English
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Program description

MSc Digital Marketing

On completion of the Program, you will have gained an excellent understanding of the digital marketing environment and how it continues to influence marketing strategy and practice within complex international settings

During your studies, you will develop your understanding of core theory and concepts in digital marketing, apply analytical and problem-solving techniques to the decision-making process in real-life business contexts, and learn how to present your analysis to others in a professional and persuasive manner.

You will also build a critical awareness and understanding of the role of digital marketing managers and strategy within the context of business sustainability, and ethics; helping you to undertake effective roles in business organisations as a responsible manager.

Admission requirements

Applicants should possess either:

  • A minimum of a 2:1 class degree in an appropriate subject, equivalent to a UK bachelor’s degree; or
  • Professional work experience in a related field and/or other prior qualifications will be considered on a case-by-case basis.

All applicants must provide evidence that they have an English language ability equivalent to an IELTS (academic) score of 6.5.

Program Audience

Students who wish to equip themselves with the specialist knowledge and professional skills to become a digital marketing manager, either in their current employment or when forging a new career in the field of marketing.


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Program content

The Digital Marketing MSc consists of the following taught modules and a final dissertation project.

There is a brief break scheduled between modules to allow students to refresh themselves and reflect on what they have learned.

Shorter postgraduate diploma (120 credits) and postgraduate certificate (60 credits) awards are also available in this subject.

  • Digital Marketing Strategy and Practice
  • Becoming a Leader
  • Ethical and Sustainable Business Practice
  • Finance and Data Analysis for Mangers
  • Consumer Behaviour
  • Digital Communications and Social Media Marketing
  • Brand Creation and Management
  • Research Methods
  • Dissertation.

Scholarships & funding

Several scholarship options available. Contact the provider for more information.

Contact school

Want to know more about this program, MSc Digital Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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The University of Liverpool is a member of the elite Russell Group of research-led UK universities and ranked in the top 200 universities worldwide.

We have been offering online programmes since 2000 and are one of Europe’s leading providers of wholly online postgraduate degrees.

Our online learning model can fit into busy lifestyles, offering flexibility within a framework that works across time zones.

About this institute

University of Liverpool Online Programmes

University of Liverpool Online Programs provide a flexible study option to further your learning and progress your career while continuing with your current professional and personal commitments. You will receive a highly regarded qualification from the University of Liverpool, a...


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Contact school

Want to know more about MSc Digital Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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