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2.5 years
Part time
Master's degree
Scholarships available
Online / Distance
Liverpool
English
11 October 2022

About this program

MSc Digital Marketing

On completion of the Program, you will have gained an excellent understanding of the digital marketing environment and how it continues to influence marketing strategy and practice within complex international settings

During your studies, you will develop your understanding of core theory and concepts in digital marketing, apply analytical and problem-solving techniques to the decision-making process in real-life business contexts, and learn how to present your analysis to others in a professional and persuasive manner.

You will also build a critical awareness and understanding of the role of digital marketing managers and strategy within the context of business sustainability, and ethics; helping you to undertake effective roles in business organisations as a responsible manager.

Admission requirements

All applications will be considered on a case-by-case basis. If you want to discuss your previous qualifications and experience before applying, please contact us now via LiveChat on our website.

Applicants should possess either:

  • A minimum of a 2:1 class degree in any subject, equivalent to a UK bachelor’s degree; or
  • Professional work experience in a related field and/or other prior qualifications will be considered on a case-by-case basis.

All applicants must provide evidence that they have an English language ability equivalent to an IELTS (academic) score of 6.5.

If you don’t have an IELTS or equivalent certificate, you can take our free online English test to assess your proficiency. You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree, in any of the countries we consider eligible. Contact us via LiveChat on our website to learn more.

Program Audience

Students who wish to equip themselves with the specialist knowledge and professional skills to become a digital marketing manager, either in their current employment or when forging a new career in the field of marketing.


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Program content

Developed by leading academics in the University of Liverpool’s AACSB, AMBA and EQUIS accredited Management School, this Digital Marketing MSc consists of the following taught modules and a final dissertation project.

There is a brief break scheduled between modules to allow students to refresh themselves and reflect on what they have learned.

Shorter postgraduate diploma (120 credits) and postgraduate certificate (60 credits) awards are also available in this subject.

  • Digital Marketing Strategy and Practice
  • Becoming a Leader
  • Ethical and Sustainable Business Practice
  • Finance and Data Analysis for Managers
  • Consumer Behaviour
  • Digital Communications and Social Media Marketing
  • Brand Creation and Management
  • Research Methods
  • Dissertation.

Scholarships & funding

Several scholarship options are available. Please check the institute website for more information.

Tuition

Full tuition fee – £15,300* (2022/2023 academic year) 

  • The tuition fee is fully inclusive of all costs: teaching materials, core textbooks, assessments and resits. 
  • If you live in England, you may be eligible for a postgraduate loan to cover some of the costs of your degree. If you are not eligible for a student loan, you will be offered a simple monthly payment plan to spread the cost of your tuition over the duration of your studies.  
  • You will receive a 5% discount if you choose to pay the full tuition fee upfront. 
  • Scholarships of up to 15% of your tuition fee may be available. For more details speak to the Kaplan Liverpool online admission team.  
  • Corporate discounts of 10% are available for organisations looking to invest in the skills of three or more employees. For more information, please visit our website where you can speak to one of our admissions advisors to learn how you can upskill your team for organisational success.

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Want to know more about this program, MSc Digital Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

University of Liverpool Online Programmes

University of Liverpool Online Programs provide a flexible study option to further your learning and progress your career while continuing with your current professional and personal commitments. You will receive a highly regarded qualification from the University of Liverpool, a...


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Contact info

University of Liverpool Online Programmes

University of Liverpool
L69 3BX Liverpool
United Kingdom

 Show phone number
online.liverpool.ac.uk

Message the school

Want to know more about MSc Digital Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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