MSc Digital Marketing

University of Lincoln
Program overview
1 year
Full time
Master's degree
Scholarships available

Start dates
January 2024

September 2024

September 2025

September 2026

About this program

MSc Digital Marketing

The evolution of the internet and the way technology is forever revolutionising the way products and services are consumed in both their ideology and their functionality has fundamentally changed the strategies and tactics used within marketing. The connected consumer is the new norm where people constantly split their attention between devices and the world around them. Human attention is now at a premium as advertisements vie for visibility in a landscape populated by an expanse of everyday people passing on their own ideas and persuading others to think the same way. Building and growing a brand is not just a challenge of visibility, it is also creating something that resonates with the consumer.

Digital marketing is a component of marketing that applies digital mediums to realise marketing goals. The fundamental shift in consumption habits has expanded the ways marketers can understand consumer behaviour and they ways in which they can reach customers and build relationships. The strategies and tactics used within digital marketing is always changing and evolving with the advent of new technologies and the impact they have on consumer behaviour and consumption habits.

The role of the digital marketer is diverse. They develop, implement, and manage digital marketing campaigns which play a major role in enhancing brand awareness. They harness different digital mediums for advertising and build relationships with customers digitally while evaluating their campaigns using analytics and metrics. The skills required to enter the marketing industry are specialist where in many instances, the digital marketer is expected to be proficient at them all.

MSc Digital Marketing is a specialist programe designed for graduates wanting to practice digital marketing and move into future leadership roles. It has been developed to meet the needs of employers seeking candidates with digital marketing skills that add immediate value to both the workplace and to your own entrepreneurial activities.

Admission requirements

Entry Requirements

Applicants would be expected to have a minimum 2:2 honours degree in marketing, business, or management. Accredited prior learning (APL) with significant marketing experience will also be considered.

Applications from individuals with alternative UG study area degrees who have least 2-3 years' experience in a marketing role and/or a professional marketing qualification will be considered on an application by application bases, and interviews will be held where appropriate.

If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements

Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept

If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-session English and Academic Study Skills courses.

These specialist courses are designed to help students meet the English language requirements for their intended programe of study.

For more information about admission requirements, please visit the university website.

Does this course require proof of English proficiency?

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Program content

  • Big Data and Artificial Intelligence
  • Databases and Email Marketing AI
  • Developing Digital Brands
  • Digital Marketing Strategy Planning and Budgeting
  • Ecommerce, Website Design and SEO
  • Final Project
  • Leadership Development
  • Personal Professional Development
  • Social Media Marketing and Digital Advertising

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.



Full Time

  • Home: £9,000
  • International: £16,800


How You Study

The Program is composed of nine core modules plus a final professional inquiry project. It is delivered using a combination of lectures, seminars, and Professional Skills Workshops.

Weekly contact hours on this Program may vary depending on the module and the stage of study. Postgraduate level study involves a significant proportion of independent study, exploring the material covered in lectures, seminars, and Professional Skills Workshops. As a general guide, for every hour spent in class, students are expected to spend at least two hours in independent study.

Career paths

Graduates with Master's level awards may progress to marketing roles in a variety of industries around the world. Specialist skills are highly valued by private and public sector organisations, as well as beneficial to those running their own enterprises. Some students choose to pursue careers in research or academia.

The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities. The service works closely with local, national and international employers, acting as a gateway to the business world.

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About this institute

Situated in the heart of a beautiful and historic city, we are placed among the top 20 universities in the UK for student satisfaction in both the Complete University Guide 2022 and the Guardian University Guide 2022. Employers are increasingly...

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Contact info

University of Lincoln

Brayford Pool
LN6 7TS Lincoln

Phone no: +44 (0)1522 835 528

Message the school

Want to know more about MSc Digital Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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