Marketing Management

University of Guelph
Bachelor's degree
Scholarships available
On campus
Guelph
English
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About this program

Commerce in Marketing Management

Gain a better understanding of consumer behaviour and decision making - critical skills for any marketer - with Lang's marketing management major. You will receive solid, core business skills in acocunting, HR and management while exploring a wide variety of marketing specific courses like consumer psychology, market research, marketing communications, and consumer law. Prepare for diverse marketing career paths and leadership roles, while becoming a more engaged global citizen.

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Admission requirements

For more information about admission requirements please visit the university website.


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Program content

Major

Semesters 1- Fall

  • Introductory Microeconomics
  • Introduction to Business
  • Semesters 2 - Winter
  • Introductory Financial Accounting
  • Introductory Macroeconomics
  • Introductory Marketing

Semesters 1 OR 2 - Fall or Winter

  • Business Mathematics
  • Introduction to Psychology

Semesters 3 - Fall

  • Management Accounting
  • Individuals and Groups in Organizations
  • Business Communication

Semesters 4 - Winter

  • Business Career Preparation
  • Economic Statistics
  • Making Sense of Data in Psychological Research
  • Statistics for Business Decisions

Semesters 3 OR 4 - Fall OR Winter

  • Information Management
  • Fundamentals of Consumer Behaviour
  • Business and Consumer Law

Semesters 5 OR 6 - Fall OR Winter

  • Operations Management
  • Introduction to Finance
  • Research Methods
  • Marketing Analytics
  • Marketing Communications
  • Financial Management

Semesters 7 OR 8 - Fall OR Winter

  • Consumer Information Processes
  • Marketing Strategy
  • International Marketing
  • Strategic Management

Scholarships & funding

We offer several scholarships, for more information please visit our website.

Tuition

International fees - $30,500- $42,200CAD

Career paths

Job titles of recent Marketing Management graduates:

  • Brand manager
  • Marketing analyst
  • Research analyst
  • Marketing director
  • Marketing manager
  • Sales manager

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About this institute

University of Guelph

The University of Guelph is ranked as one of Canada’s top comprehensive universities, with top marks in student experience. No matter where you're from, once you enrol at U of G, you’re part of a community – a network of...


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Why study at University of Guelph

The city of Guelph was ranked in 2019 as one of the top 50 places to live in Canada.

The university campus boats a gorgeous walking campus, stunning greenery and beautiful building and facilities.

With over 200 student clubs, 7 dining halls, 19 intramural sports and a 25,000 sq. foot fitness centre, you can see why we are recognized as a Canadian leader in student experience.

There are so many ways for prospective international students to reach out to the university. Check out all our social media handles, as well as our university website and admission pages for up to date news. We also offer international students the ability to chat with current international students through our UniBuddy platform. Go onto our international admission webpages to find more details on how to get in touch with a student or staff UniBuddy and start chatting!

Contact info

University of Guelph

50 Stone Road East
N1G 2W1 Guelph Ontario
Canada

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www.uoguelph.ca

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