Double Degree Strategic Marketing Intelligence
University of Groningen
About this program
Double Degree Strategic Marketing Intelligence
The double degree program combines the expertise in Marketing Analytics and Data Science (MADS) from Groningen with the expertise on Strategic Marketing from the BI Norwegian Business school in Oslo.
In Groningen, you will study thoroughly methods that allow you to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science profile are used as a basis for making research-based strategic and tactical marketing decisions.
The second part in Oslo is based on three central topics: marketing theory, statistical methods and the financial implications of marketing investments. You will learn how to oversee the market research that provides the knowledge to guide your decisions on a wide range of issues, ranging from which markets to target and which new products to develop, to what price will optimise sales and what communication themes and channels will best build brand value.
You will receive two degrees: an MSc in Marketing with Marketing Analytics and Data Science profile and an MSc in Strategic Marketing Management.
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Admission requirements
Dutch
Grade List - A certified grade list(s) is considered in the evaluation.
Previous Education - To be eligible for admission to this double degree program, you can not apply for this program as such, but you first need to follow the MSc Marketing - Marketing Analytics and Data Science (MADS) profile. After the first semester, you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation.
International Diploma
Certified Competences - A GMAT/GRE test is required from all candidates who obtained their Bachelor's Degree from a university in a non-EU/EEA country.
Grade List - A certified grade list(s) is considered in the evaluation.
Language Test - IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5) TOEFL internet-based overall score 90 (Speaking 20, Writing 24) Cambridge B2 First, C1 Advanced or C2 Proficiency (overall score 176, Speaking 169, Writing 176).
- ETS is offering the TOEFL tests as an online option to take from home worldwide. Please check their website for more information.
Previous Education - To be eligible for admission to this double degree program, you can not apply for this program as such, but you first need to follow the MSc Marketing - Marketing Analytics and Data Science (MADS) profile. After the first semester, you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation.
Open to students on the Marketing Analytics and Data Science (MADS) profile of the MSc in Marketing with an average grade of at least 7.2
For more information about admission requirements, please visit the university website.
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Learn moreProgram content
Year 1
- Companies, Brands and Consumers
- Data Engineering
- Data Science Methods
Year 2
- Study at BI, Oslo
Scholarships & funding
Several scholarship options are available, please visit the university website for more information.
Tuition
- Tuition fees for EU/EEA Students: &euro 2,209 per year
- Tuition fees for Non-EU/EEA Students: &euro 16,201 per year
Qualification
Credits- 124 ECTS
MA/MSc in Marketing
Continuing studies
After completing the program, you will be qualified for a range of positions in international, multinational or transnational companies.
As a graduate, your degree will be highly valued in the labour market. The Faculty of Economics and Business is internationally accredited and belongs to the 1% of business schools around the world accredited by both EQUIS and AACSB.
Career paths
- Brand or Product manager (national or international)
- Strategic marketing consultant (national or international)
- Market researcher
- Customer relations manager
- Market intelligence expert
- Researcher at a university (Research Master's & PhD programmes)
- Data scientist
Message the school
About this institute
University of Groningen
The University of Groningen is one of the oldest universities in the Netherlands, founded in 1614 and it ranks amongst the top 100 universities in the world. We are a research-intensive institution offering a wide range of highly regarded bachelor, master...
Why study at University of Groningen
We're a Top 100 University
Study at one of the world’s leading universities. Learn from the best and take advantage of exciting research opportunities. Live in a vibrant city where over a quarter of the population are students. Whatever you’re seeking from your university experience, you’ll find it in Groningen. With over 45 world-class Bachelor’s programmes and 160 highly-ranked Master’s programmes, we have a field of study for you.
Our groundbreaking research
As a student, you will be actively involved in research at one of Europe’s top research institutions from the get-go. The University of Groningen carries out ground-breaking and socially-relevant research that builds bridges between disciplines and closes the gap between science and society.
400 years of reputation
The University of Groningen is the second oldest university in the Netherlands and has built a reputation for excellence. Many talented people have passed through the university during its rich 400-year history, including Nobel Prize winners like Ben Feringa (Chemistry, 2016) and Frits Zernike (Physics, 1953). Some have been pioneers in their respective fields, such as the first female University student and the first female lecturer in the Netherlands, the first Dutch astronaut and the first president of the European Bank.
Vibrant Student Life
While its history can be traced back to 300 BC, today Groningen is a vibrant student city with the youngest population in the Netherlands – one in four people here is a student! That means there’s always something to do, with various art and music festivals, theatres, cinemas and performance venues catering to all tastes, whether you prefer to watch or want to join in. In Groningen, you’ll see students everywhere: studying in the pretty Noorderplantsoen park, working various part-time jobs and partying the night away.
Global Community
The University of Groningen attracts a large international community! Our Erasmus Student Network (ESN) conveniently facilitates all international students in Groningen and organizes over 150 activities a year. The University of Groningen has strong international connections which means that you can easily spend part of your degree studying abroad. The University also offers several unique international Master’s degree programmes in cooperation with other large European universities.
Contact info
University of Groningen
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