BA Media Studies

University of Groningen
36 months
Full time
Bachelor's degree
Scholarships available

About this program

BA Media Studies

Media have a major impact not only on how we communicate with one another, but also on how societies are organised: culturally, politically and economically. This academic Program therefore studies the informative and social function of media and conceives 'culture' in its anthropological definition: as the ideas, customs and social behaviour of particular (groups in) societies.

You will acquire knowledge and a variety of theoretical perspectives on the way different media platforms are structured, how they operate and how they relate to each other; how media systems are underpinned politically and economically; and how patterns of media use, production and content develop and change. You will learn to apply and critically reflect on different types of academic research methods on a variety of topics. In addition, you will also get acquainted to the professional fields related to media, develop your professional skills to help you perform in media-related internships and jobs.

The Program's distinctive features are:

  • an international, comparative and interdisciplinary curriculum
  • a focus on the informative and social function of media
  • emphasis on the theoretical perspectives, methodological skills to understand and research practices of media use and production
  • attention for professional skills

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Admission requirements

Dutch diploma

VWO Nature Technology - If you have passed the VWO (pre-university education) exam in English, you satisfy the language requirement.

VWO Nature health - If you have passed the VWO (pre-university education) exam in English, you satisfy the language requirement.

VWO Economics and society - If you have passed the VWO (pre-university education) exam in English, you satisfy the language requirement.

VWO Culture - If you have passed the VWO (pre-university education) exam in English, you satisfy the language requirement.

VWO HBO propaedeutic year - Language requirement English: Minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Cambridge C1 Advanced or C2 Proficiency with a minimum score of 180

International diploma

Preliminary education -Dutch VWO diploma, a German Abitur, an International Baccalaureate diploma, a European Baccalaureate or another diploma that is sufficient for acceptance to a Dutch university. Students with a Dutch 'hbo propedeuse' diploma also need to meet the language requirements mentioned below.

Other admission requirements -English language requirement: Minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Cambridge C1 Advanced or C2 Proficiency with a minimum score of 180.

For more information about admission requirements, please visit the university website.

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Program content

1st year

  • Media, Culture and Society
  • Media Platforms and Industries I
  • Studying Media in Everyday Life
  • Academic Skills
  • Media History
  • Media Platforms and Industries II
  • Imagining the Digital
  • Introduction to Media Studies I
  • Professional Writing
  • Introduction to Media Studies II
  • Media Spaces and Practices
  • Social Lab

2nd year

  • Analysing Media Texts
  • Audiovisual Culture
  • Profiles (elective courses, with choice from Audiovisual Culture, Cultural Industries, Digital
  • Cultures, Journalism Studies, Politics and Global Citizenship)
  • Analysing Media Production and Use
  • Digital Curation (5 EC, optional)
  • Journalistic Writing and Storytelling (5 EC, optional)
  • Media Entrepreneurship (5 EC, optional)
  • Profiles (continuation of chosen profile)
  • Web Design (5 EC, optional)
  • Media Theory I: Mediatisation and Effect
  • Profiles (continuation of chosen profile)
  • Profiles (continuation of chosen profile)
  • Media Theory II: Form and Technology
  • Profiles (continuation of chosen profile)
  • Transmedia Production

3rd year

  • Minor (elective)
  • Minor (elective)
  • Research Seminar Media Studies (10 EC)
  • Thinkers and Theories
  • Specialization course Media Studies
  • Thesis (10 EC)

Scholarships & funding

Several scholarship options are available. Please visit the university website for more information.


  • Tuition fees for EU/EEA Students: € 2,209 per year
  • Tuition fees for Non-EU/EEA Students: € 10,189 per year


Credits: 180 ECTS

BA in Media Studies

Continuing studies

If you want to continue with a Master's degree Program after your graduation, as most students do, you will have a wide range of Programs to choose from. With a Bachelor's degree in Media Studies, you have access to the following Master's tracks at the University of Groningen:

  • Media, Creation and Innovation
  • Social Media and Society
  • Datafication and Digital Literacy
  • Journalism(Dutch taught, selective Program)
  • Journalism(English taught, selective Program)
  • Arts, Media and Literary Studies(Research)
  • Cultural Leadership(Research)

Career paths

As a graduate of the BA Media Studies you have acquired the skills you need for the job market of the 21st century: creativity, critical thinking, communication, collaboration and commitment. You could start your career in media or the creative industry, or in any other field that has job openings, which might lead to jobs, such as, strategy consultant, social media analist, policy advisor and digital content producer. Employers, whether in profit or non-profit organizations, are looking for peo

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About this institute

University of Groningen

The University of Groningen is one of the oldest universities in the Netherlands, founded in 1614 and it ranks amongst the top 100 universities in the world. We are a research-intensive institution offering a wide range of highly regarded bachelor, master...

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Why study at University of Groningen

We're a Top 100 University

Study at one of the world’s leading universities. Learn from the best and take advantage of exciting research opportunities. Live in a vibrant city where over a quarter of the population are students. Whatever you’re seeking from your university experience, you’ll find it in Groningen. With over 45 world-class Bachelor’s programmes and 160 highly-ranked Master’s programmes, we have a field of study for you.

Our groundbreaking research

As a student, you will be actively involved in research at one of Europe’s top research institutions from the get-go. The University of Groningen carries out ground-breaking and socially-relevant research that builds bridges between disciplines and closes the gap between science and society.

400 years of reputation

The University of Groningen is the second oldest university in the Netherlands and has built a reputation for excellence. Many talented people have passed through the university during its rich 400-year history, including Nobel Prize winners like Ben Feringa (Chemistry, 2016) and Frits Zernike (Physics, 1953). Some have been pioneers in their respective fields, such as the first female University student and the first female lecturer in the Netherlands, the first Dutch astronaut and the first president of the European Bank.

Vibrant Student Life

While its history can be traced back to 300 BC, today Groningen is a vibrant student city with the youngest population in the Netherlands – one in four people here is a student! That means there’s always something to do, with various art and music festivals, theatres, cinemas and performance venues catering to all tastes, whether you prefer to watch or want to join in. In Groningen, you’ll see students everywhere: studying in the pretty Noorderplantsoen park, working various part-time jobs and partying the night away.

Global Community

The University of Groningen attracts a large international community! Our Erasmus Student Network (ESN) conveniently facilitates all international students in Groningen and organizes over 150 activities a year. The University of Groningen has strong international connections which means that you can easily spend part of your degree studying abroad. The University also offers several unique international Master’s degree programmes in cooperation with other large European universities.

Contact info

University of Groningen

Broerstraat 5
9712 GL Groningen
The Netherlands

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