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Strategic Marketing Communications (Taught)

University of Greenwich
1 year
Master's degree
On campus
London
English
Contact school for start dates

Program description

Our programme will build your understanding of communications planning, consumer decision-making and behaviour, traditional and new media to help you better meet the competitive challenges of a changing marketplace. You will study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. This degree will develop your management skills which are central to the relationship between organisations and customers. You will develop an understanding of ethical, global and cultural issues and the impact they have on marketing. This programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.

Admission requirements

For more information about this program, please contact the school directly.

Does this course require proof of English proficiency?

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About this institute

With sites in south-east London and Kent, University of Greenwich students can enjoy the best of campus and city living. There are around 2,400 accommodation places on or near our campuses, which means we can guarantee accommodation in student halls...


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