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Online MSc Marketing

University of Glasgow
Program overview
2.5 years - 6 years
Part time
Master's degree
Start dates
January 2022

April 2022

September 2022

January 2023
Online MSc Marketing

Program description

Online MSc Marketing

Master tomorrow’s marketing skills today

Marketing has never been in more demand due to increasing consumers of products and services. Organisations are seeking professionals who can navigate the digital landscape with traditional marketing principles. This MSc Marketing programme provides everything you need to forge a career in a contemporary marketing environment.

Ranked 10th in the UK, 33rd worldwide for International Strategic Marketing (Campus Masters) – QS World University Rankings 2020, the University of Glasgow is the ideal place to undertake this online MSc Marketing.

Study online, on your terms

This 100% online programme offers you access to a diverse range of international industry and faculty expertise, plus a programme of study infused with real-world case studies. It also provides ample opportunity to exchange ideas and establish networks around the world with other forward-thinking marketeers.

Delivered by our triple-accredited Adam Smith Business School, the University of Glasgow’s online MSc Marketing explores the latest topics, from analytics to user experience (UX) marketing, while covering core essentials such as brand development, marketing management and consumer behaviour. Ideal for ambitious, career-minded individuals, this online MSc will equip you with the skills to promote a career in today’s hyper-digital marketing and communications environment.

Admission requirements

  • You should have a second-class undergraduate degree from a recognised university or an equivalent qualification from a recognised institution. 
  • We also welcome candidates with non-academic qualifications and backgrounds, candidates with more than three years’ work experience will be considered.

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Program content

Year 1 core courses:

  • Marketing Management
  • Consumer Behaviour
  • Marketing Communications

Year 2 core courses:

  • Brand Management
  • Marketing Analytics & Research
  • Optional courses (Select two of the below)
    • Digital Marketing
    • Retail Marketing
    • Services Marketing
    • User Experience Marketing

Year 3:

  • Dissertation

Choose your own path

After getting to grips with the essential marketing techniques, you will be invited to choose from two of four contemporary, specialist courses. At the end of the programme you will need to complete a dissertation, exploring a marketing-related issue which draws on the concepts, theories and research you have absorbed throughout your studies. Equipped with this diverse knowledge, plus insights from real-world case studies and contemporary research, you will be better placed to make more informed decisions in a wide range of digital and international contexts.

Career opportunities

Essential for the future of every business, marketing expertise unlocks a wealth of career opportunities across multiple sectors, from retail and hospitality to finance and IT. With a unique blend of realworld marketing theories and the latest digital research, this course will help take your career in marketing further.


Discover our online MSc courses in the field of Education, study 100% online with the University of Glasgow

About this institute

University of Glasgow

Fueled by cutting-edge research from one of the world’s top 100 universities (QS World University Rankings 2020), the University of Glasgow will help you hone your skills for a range of life-changing careers. It doesn’t matter where you live or...

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Contact info

University of Glasgow

University Avenue
G12 8QQ Glasgow
United Kingdom

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