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Graphic and Digital Design

University of the Fraser Valley
Program overview
2 years
Full time
Diploma / certificate
Start dates
January 2021

January 2022

September 2020

September 2021
Courses from University of the Fraser Valley

Program description

Graphic and Digital Design

To prepare you for today's multi-disciplinary creative industry, UFV's Graphic and Digital Design diploma program (GDD) provides you with a solid foundation in four fields of professional practice: brand identity, graphic/communication design, dynamic media, and interactive design.

As a student, you are immersed in design practice through project-based learning in collaborative Mac studio spaces. You’ll build a strong foundation in design process, resourcefulness, and conceptual development, as well as skills in critical thinking, typography, image making, content creation, and industry standard Adobe software.

The Graphic and Digital Design diploma (GDD) is a full-time 60-credit cohort program offered on the Mission campus (fall intake), and the Abbotsford campus (winter intake).

As a GDD diploma student, you’ll be part of a cohort that moves together through the entire two-year program. You must register for five courses in each semester and each individual graphic design course is only offered once per academic year on each campus. Courses in the GDD diploma are taught by dynamic faculty engaged in design practice, professional communities, and academic research.

Expect at least four hours of homework each week for each course. GDD is both demanding and rewarding, requiring that you put in the time and commitment to build a strong professional practice portfolio.

Admission requirements

  • B.C. secondary school graduation or equivalent, or minimum 19 years of age before the first day of classes.
  • Prerequisites for CMNS 125 or ENGL 105.
  • Applicants must meet the Degree/diploma level English language proficiency requirement. For details on how this requirement may be met, see the English language proficiency requirement section of the calendar.
  • Students with university-level credit must have a GPA of 2.00 on all courses attempted.
  • Portfolio of current works with accompanying documentation. See the Graphic and Digital Design website for specific guidelines.
  • Interview may be required based on portfolio submission of visual and written requirements. International students may be interviewed via Skype.

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Program content

Foundation courses 

Core skills

  • Typography I
  • Digital Design Media I
  • Digital Design Media II
  • Figure Drawing
  • Introduction to Drawing
  • Applied Photography and Video
  • Print and Digital Production

History & writing

  • History of Posters: The Art of Persuasion
  • History of Graphic Design
  • Communicating Professionally to Academic and Workplace Audiences
  • Academic Writing

Fields of practice

Visual identity and communication design

  • Publishing, promotion, brand identity, persuasion, and information design; emphasis on problem solving, sustainability, and human-centred solutions in print and digital media.
    • Fundamentals of Design
    • Graphic and Digital Design I
    • Graphic and Digital Design II
    • Brand Identity

Dynamic media

  • Image-based motion graphics, video, kinetic typography, and character design for design projects and storytelling.
    • Dynamic Media I: Motion Graphics
    • Illustration

Interactive design

  • Design for digital screens including websites, tablets, and mobile devices; includes interface design, development, UX, and content management.
    • Interactive Design I
    • Interactive Design II
    • Web Publishing
    • Interactive Design for Portfolio

Professional development

  • Portfolio Development for Graphic and Digital Design
  • Professional Practices I
  • Design Ethos and the Creative Practitioner
  • Essentials of Marketing

Tuition fees

For information about tuition fees, please visit the program webpage. 


Learning outcomes

Upon successful completion of the two-year Graphic and Digital Design program, you will be able to:

  • Demonstrate a working knowledge of the creative industry;
  • Understand and utilize processes, tools and technology used in graphic design practice;
  • Engage in critical thinking and problem-solving;
  • Demonstrate functional competence with principles of visual organization, visual language, typography and theory as applied to visual communication problems;
  • Develop strategies for planning, producing, and disseminating visual communications;
  • Produce communication/graphic design, information design, brand identity, interactive design, illustration, and motion graphics projects; and
  • Apply business practices, ethics, and self-promotional strategies for professional development.

Career opportunities

With the emergence of digital and social media platforms, the need for skilled visual strategists is higher than ever. Potential fields of practice include:

  • Advertising
  • Marketing
  • Branding
  • Information design
  • Graphic design
  • Communication design
  • Exhibit design
  • Environmental design
  • Signage
  • Wayfinding
  • Retail promotion
  • Packaging
  • Publishing
  • Editorial design
  • Fine art Illustration
  • Concept art
  • Motion graphics
  • Animation
  • Video
  • Experience design
  • Social media
  • Interactive design
  • Web design
  • Mobile design
  • Ecommerce
  • Public relations
  • Investor relations
  • Corporate communications
  • Event promotion
  • Activism
  • Social impact
  • Philanthropy
  • Sustainability
  • Government Public service

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About this institute

University of the Fraser Valley

University of the Fraser Valley

The University of the Fraser Valley (UFV) is an accredited public Canadian university which serves 15,000 students, 1,900 of which are international students. UFV offers 16 bachelor's degrees, two master's degrees, and over 100 certificates and diploma programs in areas...

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Why study at University of the Fraser Valley

Canada ranked #1 study abroad country

Canada has been ranked the #1 study abroad country in the world for 2020! Known for its untouched natural beauty, friendly and welcoming locals, and a culture of tolerance and diversity, Canada is a clear choice for students looking to study abroad.

Contact info

University of the Fraser Valley

33844 King Road
V2S 7M8 Abbotsford British Columbia

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