MSc Global Digital Marketing
University of Essex Online
Key Information
Campus location
Online United Kingdom
Languages
English
Study format
Distance Learning
Duration
2 years
Pace
Part time
Tuition fees
GBP 12,167 / per year *
Application deadline
Request info
Earliest start date
Request info
* for UK students | £12,428 for international students
Introduction
This 100% online and part-time specialist MSc Global Digital Marketing degree will provide you with the digital know-how to excel in a marketing career anywhere in the world.
In the 21st century, marketing has transformed into a highly complex and sophisticated discipline that seeks to address the unique demands of modern businesses and customers. The availability of increasingly large volumes of data and a wider variety of channels to promote through provides firms of all sizes with a challenge: to constantly adapt to remain competitive.
Through this online MSc Global Digital Marketing, you will explore the growing number of digital platforms available for marketing. You will also learn how to optimise your usage to reach your target audience on an international scale. Additionally, you will develop an understanding of how to collect, analyse and deploy customer data in order to meet your strategic marketing objectives. Through both course content and collaboration with students around the world, you will gain a global outlook on marketing and the ability to succeed in a national or international company.
Teaching methods
We’re a 100% online education provider, so we use a state-of-the-art virtual learning environment (VLE) to deliver our teaching, resources and assessments. Our system tracks and manages the learning process in real-time and provides you with immediate access to your learning materials. The VLE is accessible 24/7 and allows both students and tutors to actively take part in real-time conversations and live Q&As.
We believe you get the most out of your time spent studying when you are kept informed of your performance, and we achieve this by:
- assessing you throughout modules rather than waiting for the end of year assessments
- showing your marks in your grade book which can be viewed whenever you log onto the virtual learning environment (VLE)
- rapid turnaround on work assessed to ensure your grade book is always up to date
- ensuring you have regular contact with your Student Support team
Assessment methods
All assessments are delivered through our virtual learning environment (VLE). There is no requirement to travel to external test centres or to sit exams! Instead, you will submit assignments through the VLE, such as written reports, discussion forum participation or reflective journal entries.
We also have a policy of ensuring that the work submitted by students is authentic – we use a well-established electronic monitoring system to check for plagiarism.
Why Essex Online?
Study online. Graduate on campus.
You will complete your studies and assessments 100% online and your qualification will be awarded by the University of Essex, an award-winning university with a 50-year heritage of teaching and research excellence and one of the top 25 universities in the UK (Complete University Guide 2022). Upon completing your course, you will graduate with the same certificate as campus-based students – your mode of study is only mentioned on your academic transcript.
Quality assured experience
The UK Government’s Teaching Excellence Framework rated us Gold for delivering consistently outstanding teaching, learning and outcomes for students (TEF 2018). We are also the highest-rated online-only provider in the National Student Survey (NSS 2020).
We stand behind the academic quality of our online courses and that’s why we offer a money-back guarantee. If you decide your course isn’t for you within 21 days, we’ll give you a full refund.*
* Terms and Conditions apply. To find out more please contact our Admissions team.
World-class academic and mentoring support
Our online tutors are leading authorities and specialists in their respective fields. They are passionate about what they teach and combine their knowledge of industry practice with high-quality academic delivery, offering you an unparalleled learning experience.
We also have a dedicated team of Student Advisers and Study Skills Advisers that will support you from your first day to graduation. They will be on hand to help and guide you as you progress through your studies. Whatever the question or issue, they will work with you to find a solution.
Career Opportunities
Businesses across all sectors need knowledgeable marketing professionals. Whatever your career aspirations, this MSc Global Digital Marketing will provide you with relevant technical and transferrable skills to prepare you for a range of roles. The jobs you could apply for include Marketing Executive, Digital Brand Manager, Content Marketing Specialist, Community Manager, Marketing Strategist, SEO Specialist, Marketing Manager, Creative Director or Content Creator.
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Curriculum
You can study the following modules on the MSc Global Digital Marketing:
- International Business Environment
- Marketing in a Global Economy
- Service Marketing
- Consumer Behaviour in the Digital Age
- Strategic Online Marketing Management
- Corporate Communication
- Marketing Strategy and Management
- Data Analytics for Managers
- Research Methods*
- Business and Management Research Report*
*These modules are core and must be passed in order to achieve the award.
Admissions
Program Tuition Fee
Scholarships and Funding
- A 20% impact scholarship is available for our April 2024 intake for selected full Masters. To find out more or to be considered for a scholarship, please contact our Admissions team.
- 10% anniversary scholarship available when you enrol by 31 July 2024.
- Designated for postgraduate student loans in England.
- Simple monthly payment plan available, enabling you to spread the cost over the duration of your studies.
- Full payment discount of 5% if you pay upfront.
- Regional scholarship available for international students based overseas in eligible countries.
- Alumni discount of 10% of the tuition fee available if you are a previous graduate with the University of Essex or University of Essex Online.
- 10% corporate discount available when three or more of your employees study with us.
Please note, a maximum of two discounts or scholarships can be applied. The corporate discount can only be used in combination with our upfront payment discount, but not in conjunction with any other discount or scholarship. Find out more information about our discounts and scholarships.
A range of scholarships are available subject to applicants meeting certain criteria. To find out whether you're eligible for scholarships, please contact the school.
Program delivery
Teaching methods and style
We’re a 100% online education provider, so we use a state-of-the art virtual learning environment (VLE) to deliver our teaching, resources and assessments. Our system tracks and manages the learning process in real-time and provides you with immediate access to your learning materials. The VLE is accessible 24/7 and allows both students and tutors to actively take part in real-time conversations and live Q&As.
Assessment
All assessments are delivered through our virtual learning environment (VLE). There is no requirement to go to external test centres; instead you will submit written assignments through the VLE. For the few courses where exams are required, we use a virtual system which allows you to take academically rigorous exams from the comfort of your own home.
We believe you get the most out of your time spent studying when you are kept informed of your performance, and we achieve this by:
- assessing you throughout modules rather than waiting for end of year exams
- showing your marks in your grade book which can be viewed whenever you log onto the VLE
- rapid turnaround on work assessed to ensure your grade book is always up to date
- ensuring you have regular contact with your Student Support team
We also have a policy of ensuring that the work submitted by students is authentic – we use a well-established electronic monitoring system to check for plagiarism.