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2 years
Full time
Master's degree
Scholarships available
On campus
October 2021
Application deadline: Non-EU students: 2021-06-31 | EU students: 2021-07-31

Program description

Master in E-commerce

E-commerce is an area of business activity that is still gaining importance as it is a potential source of revenue for both Internet businesses and those that treat e-commerce as an additional product distribution channel.

The aim of the studies is to provide students with knowledge and skills in the field of conducting commercial activities on the Internet and the use of social media in line with the expectations of enterprises in the era of electronic economy. Students will also acquire knowledge about the conditions, ways and principles of conducting business activities on domestic and international markets.

The studies are aimed at acquiring knowledge and competences by the students in the areas of:

  • models of using the Internet in commercial and promotional activities of enterprises in a multicultural environment;
  • management of e-commerce and social media projects and their efficient and effective implementation;
  • creating IT solutions for e-commerce;
  • financing of e-commerce projects;
  • analyzing data for e-commerce purposes;
  • consumer involvement in shaping electronic sales channels;
  • preparing promotional campaigns using Google Ads (preparation for Google AdWords certification);
  • measuring the effectiveness of e-commerce activities using Google Analytics;
  • conducting promotional activities in social media;
  • knowledge of legal and financial aspects in virtual space.

Admission requirements

Students are required to have the following:

  • original diploma of higher education – at least Bachelor's degree, legalized or bearing an apostille (if applicable);
  • sworn translation of the diploma into Polish or English (in case your study program is conducted in English);
  • original diploma supplement / transcript of records and its official translation into Polish (unless it was issued in English);
  • a document confirming that your education entitles you to continue education at the university (masters). It is required only if there is no such information on the certificate;
  • certificate confirming your proficient command of English (list of certificates);
  • passport or personal ID (EU residents);
  • document confirming entitlement to study without payment (if applicable);
  • document confirming a legal stay in Poland, e.g. a visa (if applicable).

For more information about admission requirements, please visit the university website.

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Program content

Year I

Semester I

  • Managerial economics and digital economy
  • Innovations and entrepreneurship in e-commerce
  • Financing E-commerce projects
  • Business information systems
  • Quantitative methods for E-commerce
  • Business intelligence
  • Business communication

Semester II

  • Market analysis
  • On-line marketing
  • Social media campaigns
  • Digital law
  • Customer protection standards
  • International business
  • Websites and E-stores design
  • Finance in E-commerce
  • Business communication
  • Master thesis

Year II

Semester I

  • Logistics for e-commerce
  • Data analysis for e-commerce
  • Data science
  • Digital advertising with google ads and web analytics
  • Master thesis
  • Elective subjects
    • Omnichannel marketing
    • E-branding
    • European integration from community to union
    • Emerging market multinationals
    • International entrepreneurship
    • Techniques of sales

Semester II

  • IT management and business alignment
  • Sales management on the internet
  • Customer relationship management
  • Data analysis
  • Master thesis
  • Elective subjects
    • Business projects
    • Sustainable e-commerce
    • E-consumer behavior

Scholarships & funding

Several scholarship options are available. Please visit the university website for more information.

Tuition fees

Non-EU students

  • Per semester : 6 000 PLN
  • Program total: 24 000 PLN

EU students

  • Per semester: 2 400 PLN
  • Program total: 9 600 PLN


A graduate of E-Commerce has knowledge and skills in the field of:

  • functioning of the e-commerce system;
  • management of e-commerce projects, as well as the principles and sources of their financing and settlement;
  • e-commerce techniques and organization (knowledge of on-line sales and making cross-border payments);
  • logistics aspects of purchase and sale of products in diversified sales channels;
  • legal issues, including data protection in e-commerce;
  • entrepreneurship and innovation in e-commerce;
  • analysis of data for the purposes of e-commerce analysis in Google Analytics, Qlik, SPSS, Business Intelligence systems, Data Science issues;
  • using Internet technologies in e-commerce;
  • multi-channel communication and distribution in e-commerce (omnichannel);
  • using social media in promotion, advertising and creating the company's image and planning marketing campaigns in Google Ads;
  • creating online stores;
  • consumer rights and corporate social responsibility.

Career opportunities

After graduation, it is possible to work as:

  • e-commerce specialist;
  • e-commerce project coordinator;
  • an internet marketing specialist;
  • administrator of e-commerce platforms;
  • e-commerce analyst;
  • expert and consultant in the electronic business sector (IT industry, e-commerce);
  • e-entrepreneur.

The graduate will be able to take up jobs in various companies operating on domestic and international markets. Examples of institutions and companies in which students can work after graduation include:

  • e-business;
  • advertising and PR agencies;
  • public opinion and market research centers;
  • traditional and electronic media;
  • interactive agencies;
  • public relations and advertising agencies;
  • e-commerce departments of large enterprises;
  • enterprises trading via the Internet and electronic tools;
  • enterprises involved in the design and implementation of e-commerce solutions;
  • own company with an e-commerce profile or using e-commerce solutions.

Contact school

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About this institute

University of Economics in Katowice

University of Economics in Katowice was founded in 1937 and is the biggest and oldest business school in the region, one of the top universities in Poland. Each year over 8 000 Polish and international students follow our degree program...

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Why study at University of Economics in Katowice

  • The oldest and largest economic university in Silesia
  • Top-quality teaching programs combine over 80 years of tradition and innovation
  • Modern offer and practicing lecturers thanks to close cooperation with business
  • Unique study programs and specializations in Polish and English
  • Small groups, great comfort of studying, and close contact with lecturers
  • Modern infrastructure – nearly 200 teaching rooms equipped with high-class multimedia equipment
  • Access to the Centre of Modern Information Technology and resources of the Scientific Information Centre and the Academic Library – one of the most state-of-art hybrid libraries in the country
  • Extensive employers’ database – approx. 1500 job offers and approx. 700 internships, traineeships, contracts for specific work or of mandate annually
  • Approx. 300 pending job offers at any time
  • Classes with recognized experts – outstanding scientists and practitioners
  • Education methods based on projects
  • An opportunity to pursue passions (student research groups, student associations, sports)
  • Scholarships for studies and internships abroad, e.g. Erasmus, at over 500 partner universities or companies around the world
  • Extensive infrastructure (state-of-art libraries, multimedia rooms, swimming pool, gym)
  • Relaxation areas, free parking, and Wi-Fi
  • Rector’s scholarship for students with exceptional grades
  • University can be contacted via Snapchat, Instagram, Facebook


Average rating 5

Based on 1 reviews.

The choice of E-commerce Master's Course at the University of Economics in Katowice was the best I could have made. Not only did I learn a lot (and I'm still learning), but the classes are conducted in a friendly, cordial and extremely professional atmosphere. The factual level of the course is extraordinarily high and I can openly say that you ...
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Contact info

University of Economics in Katowice

1 Maja 50
40-287 Katowice Silesia

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Contact school

Want to know more about Master in E-commerce? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Program rating
Based on 1 reviews.