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BA (Hons) Marketing Management (Top Up)

University of Derby
Program overview
1-2 years
Full time/part time
Bachelor's degree
Scholarships available
Start dates
September 2021

September 2022

September 2023
University of Derby

Program description

BA (Hons) Marketing Management (Top Up)

  • Marketing at Derby ranked Top 20 in The Guardian University Guide 2021
  • Top-up your existing HND or Diploma level qualifications to a full honours degree and enhance your career progression
  • Combine essential skills and knowledge of marketing whilst developing managerial skills
  • Placements, internships and hands-on projects for companies enable you to work on real marketing issues and develop your marketing skills

This top-up programme is designed to build on your existing marketing knowledge whilst helping you to develop managerial skills. It offers a direct route into management and marketing careers. In just one year of full-time study, you will have a highly regarded degree that will prepare you for management roles in marketing, communications and business development.

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Admission requirements

  • HND or similar, eg 2 years of undergraduate successful study on similar programme, Dip HE, relevant work experience may also be taken into account.
  • A Higher National Diploma (HND), Foundation degree, or have completed two years of a relevant three year undergraduate degree.

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Program content

Core modules

  • Developing Leadership and Management
  • Marketing Strategy

Optional modules

  • Independent Study
  • Content, Copywriting and Creativity
  • Marketing Across Cultures
  • Ethics Sustainability and Community
  • Market Sensing
  • Services and Experiential Marketing
  • Social Marketing and Society

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Program delivery

We offer field trips to trade fairs, visits to exhibitions and we work on numerous live company projects to guarantee our courses are relevant and up to date with current market trends. There is also an opportunity to join a ‘student consultancy group' for those who wish to develop their skills and grow a professional portfolio.

You will be encouraged to be creative, whether you're creating eye-catching media, memorable slogans or designing mood boards to find new innovative ways to communicate with your audience. Some of your learning will be classroom based, sometimes you will want to use computer labs and at other times you may work in a studio.

You will learn to be adaptive in your communications to meet the needs of different consumers. Above all you will develop practical skills of marketing, alongside the sound theories and this process will be enhanced through work based learning such as projects and your Placement.

Our BA (Hons) Marketing Management (top-up) modules are assessed by coursework and a variety of assignments.

Tuition fees


  • UK students: £9,250 per year
  • International / EU students: £14,045 per year


  • UK students: £1,155 per 20 credit module

Continuing studies

On completion, you could go straight to a Master’s degree, which is just one more year of full-time study, and you’ll be eligible for an alumni fee discount as a University of Derby graduate.

Career opportunities

You’ll be prepared for various roles such as Marketing Manager, Marketing Officer, Marketing Executive, PR Manager, Advertising Executive, Business Development Officer/Manager, Communications Manager, Marketing Analyst/Researcher, and Customer Insight Manager.

You could work in areas including advertising and the media, communications and public relations, sales, promotions and events management, market research, marketing management and operations.

Contact school

Want to know more about this program, BA (Hons) Marketing Management (Top Up)? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

University of Derby

Here at the University of Derby we believe anything is possible. With a broad range of courses at foundation, undergraduate and postgraduate level, we can help you get your career off to a great start. We know how important it...

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Contact info

University of Derby

Kedleston Road
DE22 1GB Derby

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Contact school

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