About this program
BA (Hons) Marketing
- Spend the first year covering all aspects of marketing to find out where your passions and talents lie. From year two, you can continue on a general marketing pathway or choose from one of the following:
- Marketing (Digital)
- Marketing (PR and Advertising)
- Marketing (Management) - September 2022 entry only
- Marketing (Consumer Psychology) - September 2022 entry only
- Marketing (Data Insights) - September 2022 entry only
- This marketing degree is accredited by the Chartered Institute of Marketing (CIM), meaning if you graduate with a 2:2 or higher, you’ll gain exemptions towards CIM Certificate and Diploma modules to help fast-track your professional marketing career
- You will tackle real marketing projects for employers and then develop this experience through placements and internships
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Admission requirements
BA/BSc (Hons)
2022 entry
These are the typical qualification requirements for September 2022 entry.
- UCAS points - 112-120
- A Level - BBB-BBC
- BTEC - DDM-DMM
- GCSE - GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification
- Access to HE - Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6
English language requirements
IELTS: 6.0 (with at least 5.5 in each skills area)
2023 entry
These are the typical qualification requirements for September 2023 entry.
- UCAS points - 112-120
- A Level - BBB-BBC
- T Level - Merit
- BTEC - DDM-DMM
- GCSE - GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification
- Access to HE - Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6
English language requirements
IELTS: 6.0 (with at least 5.5 in each skills area)
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Learn moreProgram content
Year 1
- Marketing Fundamentals
- Introduction to Digital Marketing
- Advertising Fundamentals
- Managing the Brand
- Design and Creativity for Marketers
- Business Acumen and Entrepreneurshipp
Year 2
- The Agency Executive
- Convergent Media
- Marketing Research
- The Marketing Manager
- Key Account Management
Year 3
- Marketing Strategy
- Postmodern Marketing Challenges
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
Program delivery
Our teaching methods will be varied, interactive and engaging. You will take part in:
- Lectures and seminars led by our own tutors as well as occasionally, by guest speakers from the marketing world
- Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs
- Visits to exhibitions, trade fairs and companies
- Placements and internships
- Research projects
Tuition
Tuition Fees
Full time
- UK - £9,250 per year
- International - £14,045 per year
Part time
- UK - £1,155 per 20 credit module
Qualification
UCAS points: 112-120 (September 2022 entry)
Continuing studies
If you want to continue your studies at masters level, this degree provides an excellent springboard to an MSc in Marketing Management.
Career paths
There are a huge range of job opportunities in marketing and related sectors. You could work for a creative or marketing agency or decide to work on the client-side as an in-house marketing expert. Here are the types of roles you could go onto - you may be more suited to some of these than others if you've taken a specialist pathway:
- Account Executive
- Account Manager
- Content Manager
- Marketing Officer or Manager
- Brand Manager
- Market Analyst
- SEO Analyst
- Social Media Manager
- PR and Communications Executive
- Digital Marketing Officer
- Internal Communications Executive
- Self-employment: increasingly, people are choosing to work for themselves, either by setting up their own marketing agency or by working as an independent freelancer
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About this institute
University of Derby
The University of Derby is a Top 50 University located in the heart of England, offering a broad range of courses at the foundation, undergraduate and postgraduate levels. Get your career off to a great start with real-world learning, focussing...
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