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BA/BSc (Hons) Marketing with Foundation Year

University of Derby
Program overview
4 years
Full time
Bachelor's degree
Scholarships available
Start dates
September 2021

September 2022

September 2023
University of Derby

Program description

BA/BSc (Hons) Marketing with Foundation Year

Join one of the best marketing degrees in the country: we've been ranked in the top 20 (Guardian University Guide 2021)

Once you've completed your Foundation Year, you'll then join the honours degree and spend the first year covering all aspects of marketing to find out where your passions and talents lie. From year two, you can continue on a general marketing pathway or choose from one of the following:

  • Marketing (Consumer Psychology)
  • Marketing (Data Insights)
  • Marketing (Digital)
  • Marketing (Management)
  • Marketing (PR and Advertising)

This marketing degree is accredited by the Chartered Institute of Marketing (CIM) so if you choose specific modules, you’ll gain exemptions towards the CIM Diploma in Professional Marketing.

You will tackle real marketing projects for employers and then develop this experience through placements and internships.

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Admission requirements

  • UCAS points - 72
  • Specific requirements at GCSE -GCSE Maths and English are preferred, however if you don't have these qualifications you will be able to undertake Maths and English at Level 2 as part of your course of study.
  • IELTS -6.0 (with 5.5 in each skills area)
  • BTEC - MPP
  • Pass Access to HE Diploma with 60 credits: 45 at Level 3 and 15 at Level 2

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Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Program delivery

Our teaching methods will be varied, interactive and engaging. You will take part in:

  • Lectures and seminars led by our own tutors as well as occasionally, by guest speakers from the marketing world
  • Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs.
  • Visits to exhibitions, trade fairs and companies
  • Placements and internships
  • Research projects.

Tuition fees


  • UK students: £9,250 per year
  • International / EU students: £14,045 per year

Continuing studies

Once you've completed your Foundation Year, you'll then join the honours degree and all students take the same core modules in the first year to gain an important foundation in all aspects of marketing, including marketing and advertising fundamentals, an introduction to digital marketing, brand management, design and creativity, business acumen and entrepreneurship. After that you can choose one of the specialists pathways or continue on the core marketing route.

If you want to continue your studies at masters level, this degree provides an excellent springboard to an MSc in Marketing Management.

Career opportunities

There is a huge range of job opportunities in marketing and related sectors. You could work for a creative or marketing agency or decide to work on the client-side as an in-house marketing expert. Here are the types of role you could go onto — you may be more suited to some of these than others if you've taken a specialist pathway:

  • Agency roles such as Account Executive, Account Manager, Content Manager
  • In-house marketing roles such as:
    • Marketing Officer or Manager
    • Brand Manager
    • Market Analyst
    • SEO Analyst
    • Social Media Manager
    • PR and Communications Executive
    • Digital Marketing Officer
    • Internal Communications Executive
  • Self-employment: increasingly, people are choosing to work for themselves, either by setting up their own marketing agency or by working as an independent freelancer.

Contact school

Want to know more about this program, BA/BSc (Hons) Marketing with Foundation Year? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

University of Derby

Here at the University of Derby we believe anything is possible. With a broad range of courses at foundation, undergraduate and postgraduate level, we can help you get your career off to a great start. We know how important it...

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Contact info

University of Derby

Kedleston Road
DE22 1GB Derby

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Contact school

Want to know more about BA/BSc (Hons) Marketing with Foundation Year? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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