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BA/BSc (Hons) Marketing

University of Derby
Program overview
3-6 years
Full time/part time
Bachelor's degree
Scholarships available
Start dates
September 2021

September 2022

September 2023
University of Derby

Program description

BA/BSc (Hons) Marketing

Join one of the best marketing degrees in the country: we've been ranked in the top 20 (Guardian University Guide 2021)

Spend the first year covering all aspects of marketing to find out where your passions and talents lie. From year two, you can continue on a general marketing pathway or choose from one of the following:

  • Marketing (Consumer Psychology)
  • Marketing (Data Insights)
  • Marketing (Digital)
  • Marketing (Management)
  • Marketing (PR and Advertising)

This marketing degree is accredited by the Chartered Institute of Marketing (CIM)so if you choose specific modules, you’ll gain exemptions towards the CIM Diploma in Professional Marketing.

You will tackle real marketing projects for employers and then develop this experience through placements and internships.

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Admission requirements

  • UCAS points - 120
  • Specific requirements at GCSE -GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification
  • IELTS -6.0 (with 5.5 in each skills area)
  • BTEC - DDM
  • Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15 Merit: 24 Pass: 6.Must include passes in compulsory Level 3 subjects

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Program content

Year 1

Core Modules

  • Marketing Fundamentals
  • Introduction to Digital Marketing
  • Advertising Fundamentals
  • Managing the Brand
  • Design and Creativity for Marketers
  • Business Acumen and Entrepreneurship

Year 2

Core Modules

  • The Agency Executive
  • Convergent Media
  • Marketing Research
  • The Marketing Manager

Optional Modules

  • Digital Tools, Technology and Platforms
  • Consumer Behaviour
  • The Corporate IT Landscape
  • Digital and Social Media
  • Applied Operations Management

Year 3

Core Modules

  • Marketing Strategy

Optional Modules

  • Marketing Across Cultures
  • Services and Experiential Marketing
  • Public Relations and Social Media
  • Mobile Marketing
  • Independent Study
  • Brand Impact and Popular Culture
  • Content, Copywriting and Creativity
  • Social Marketing and Society
  • Ethics Sustainability and Community
  • Developing Leadership and Management
  • Online Community Management
  • Independent Study

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Program delivery

Our teaching methods will be varied, interactive and engaging. You will take part in:

  • Lectures and seminars led by our own tutors as well as occasionally, by guest speakers from the marketing world
  • Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs
  • Visits to exhibitions, trade fairs and companies
  • Placements and internships
  • Research projects

Tuition fees


  • UK students: £9,250 per year
  • International / EU students: £14,045 per year


  • UK students: £1,155 per 20 credit module

Continuing studies

If you want to continue your studies at masters level, this degree provides an excellent springboard to an MSc in Marketing Management.

Career opportunities

There is a huge range of job opportunities in marketing and related sectors. You could work for a creative or marketing agency or decide to work on the client-side as an in-house marketing expert. Here are the types of role you could go onto — you may be more suited to some of these than others if you've taken a specialist pathway:

  • Agency roles such as Account Executive, Account Manager, Content Manager
  • In-house marketing roles such as:
    • Marketing Officer or Manager
    • Brand Manager
    • Market Analyst
    • SEO Analyst
    • Social Media Manager
    • PR and Communications Executive
    • Digital Marketing Officer
    • Internal Communications Executive
  • Self-employment: increasingly, people are choosing to work for themselves, either by setting up their own marketing agency or by working as an independent freelancer

Contact school

Want to know more about this program, BA/BSc (Hons) Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

University of Derby

Here at the University of Derby we believe anything is possible. With a broad range of courses at foundation, undergraduate and postgraduate level, we can help you get your career off to a great start. We know how important it...

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Contact info

University of Derby

Kedleston Road
DE22 1GB Derby

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Contact school

Want to know more about BA/BSc (Hons) Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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