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Bachelor of Communication and Media/ Bachelor of Event and Tourism Management

University of Canberra
4 years
Full time/part time
Bachelor's degree
Enquire with the school for start dates

Program description

The ultimate show and tell

Use your energy and creativity to design and produce the finest social events, then use your communication and media skills to present your masterpiece on the world stage with the UC Bachelor of Communication and Media/Bachelor of Event and Tourism Management double degree.

The course will push you creatively and will help develop your project management capabilities while giving you the tools to imagine, design and create events that engage, inspire and influence and integrated advertising communication campaigns designed to stimulate maximum audience participation.

Collectively you’ll gain a comprehensive understanding of how to produce a world class professional event from initial concept development and funding all the way through to integrated advertising, production and delivery.

This course also offers smaller, more personalised classes, delivering students with an individually tailored learning environment to ensure they receive the highest level of support and encouragement throughout their UC study journey.

Study a Bachelor of Communication and Media and Bachelor of Event and Tourism Management at UC and you will:

  • apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts
  • work flexibly, collaboratively and autonomously in deadline-driven environments
  • learn strategy and campaign development, social and digital analytics, the basics of graphic design and visual language, multi-media production and stakeholder management
  • create professional communication and media work that supports, promotes or critiques a range of domestic and global programs or issues
  • apply the management skills necessary to function effectively, strategically and ethically in business and entrepreneurial roles in the event and tourism management arenas.

Career opportunities

The UC Bachelor of Communication and Media/Bachelor of Event and Tourism Management degree is a unique course that offers highly transferable qualifications that can be used in a variety of industries or jobs, such as:

  • event manager
  • conference centre manager
  • tourism information officer
  • restaurant manager
  • public relations officer
  • marketing manager
  • festival program director
  • advertising campaign manager
  • wedding planner
  • travel consultant
  • tourism policy officer
  • local government economic development manager
  • tourism research consultant
  • tourism attraction manager
  • tourism bus company manager
  • hotel or resort executive.

About this institute

University of Canberra

Welcome to The University of Canberra, Australia's Capital University! The University of Canberra is ranked in the top 4% of universities worldwide and within the top 100 young universities. A friendly, multicultural environment and a focus on work-integrated learning, university of Canberra graduates...

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