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Program overview
3 months
Full time
Diploma / certificate
7,900 USD
Start dates
California
30 March 2020  (English)
22 June 2020  (English)
21 September 2020  (English)
04 January 2021  (English)
29 March 2021  (English)
28 June 2021  (English)

Program description

Digital Marketing and Communication

As digital marketing rapidly evolves to be the central pan of marketing in today’s global environment, understanding and leveraging this powerful tool is essential for all marketing professionals and business people.

Gain a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at achieving business goals such as acquiring, converting, and retaining online customers. By examining emerging and leading-edge technology and practices, understand how to integrate new tactics and strategies with traditional marketing tools and practices aimed at capturing new customers, building customer loyalty, providing superior customer service, developing new products, improving profitability and conducting marketing research.

Learn the value of and methods for determining return on investment of Internet marketing programs as well as online visitor and buyer behavior, learn how to develop an Internet marketing strategy and plan with the goal of maximizing your marketing budget.

Benefits:

  • Apply digital marketing tools, strategies, tactics, and best practices to achieve marketing goals and objectives
  • Identify the key business drivers for digital and mobile adoption
  • Develop and manage a marketing campaign for achieving defined marketing goals and objectives
  • Determine the most lucrative marketing strategies for acquisition, conversion, and retention of customers/clients
  • Interpret marketing metrics and analytics to measure the impact and the effectiveness of marketing strategies, tactics, and campaigns

Admission requirements

This certificate program is intended for anyone interested in improving website perfonnance, online marketing campaigns, search marketing and web analytics skills. This program will also interest those advancing a career in marketing by clearing defining the tactics and technologies integral to planning and implementing a successful digital marketing strategy from an organizational perspective. While this program is not focused on technical skills (such as developing software), it will introduce students to the key technologies digital marketers use in achieving business objectives.


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Program content

  • Marketing Research & Strategy Planning
  • Dynamic Product Management
  • Integrated Marketing Communications
  • Marketing Performance Optimization
  • Digital Marketing Tactics & Trends

Request info

Want to know more about this program, Digital Marketing and Communication? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

University of California Irvine, Division of Continuing Education

University of California Irvine, Division of Continuing Education

WORLD-CLASS UNIVERSITY, INCOMPARABLE LOCATIONFounded in 1965, UCI is renowned for its strength as a major research university. We are located in a dynamic U.S. business environment and in one of the most beautiful and vibrant regions in Southern California—Orange County, famously known...


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Contact info

University of California Irvine, Division of Continuing Education

Pereira Drive, West of East Peltason Dr.
92697-5700 Irvine
United States of America

 Show phone number
ip.ce.uci.edu

Request information

Want to know more about Digital Marketing and Communication? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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