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The aims of this stimulating Marketing with Media Communications combination degree programme are broadly two-fold.
- To equip students with the knowledge, tools and skills of modern marketing. This includes the development of an in-depth understanding of the constantly changing global environment in which marketing actions and decisions have to be taken as well as maintaining a constant customer and competitor focus.
- To introduce students to the technology, styles and issues of the contemporary media and advertising worlds, as well as developing a thorough conceptual understanding of media practice and law.
The Marketing with Media Communications programme is likely to appeal to those who are wishing to pursue a career in marketing, advertising or public relations.
The University of Buckingham was founded in 1976. It is the only independent University in the United Kingdom to hold a royal charter, which gives it the power to award its own degrees. It is a non profit-making charity. From...