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BSc (Hons) Marketing with Psychology

University of Buckingham
Study pace: Full time
Education level: Bachelor's degree
Location: Buckingham
Language: English

Program description

This BSc (Hons) Marketing with Psychology combined degree programme will give students insights into both the worlds of marketing and psychology.

Aimed at students planning a career in any branch of marketing, but particularly in the fields of marketing research, advertising / marketing communications and brand management, the psychology element will provide knowledge and scientific understanding of human behaviour that will lead to a greater understanding of customer wants, needs, behaviour and aspirations.

The marketing component, which represents two-thirds of the programme, will equip students with the knowledge, tools and skills of modern marketing. This includes the development of an in-depth understanding of the constantly changing global environment in which marketing actions and decisions have to be taken as well as maintaining a constant customer and competitor focus.

Teaching for this BSc (Hons) Marketing with Psychology is carried out through a combination of formal lectures supported by tutorials and seminars.

Admission requirements

Students wishing to study BSc (Hons) Marketing with Psychology must meet the following requirements:

  • UCAS points: 280
  • English language: IELTS of 6.0 or TOEFL of 213

About school

University of Buckingham

The University of Buckingham was founded in 1976. It is the only independent University in the United Kingdom to hold a royal charter, which gives it the power to award its own degrees. It is a non profit-making charity. From...

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Contact info

University of Buckingham

Hunter Street
MK18 1EG Buckingham
United Kingdom

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