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This BSc (Hons) Marketing with Psychology combined degree programme will give students insights into both the worlds of marketing and psychology.
Aimed at students planning a career in any branch of marketing, but particularly in the fields of marketing research, advertising / marketing communications and brand management, the psychology element will provide knowledge and scientific understanding of human behaviour that will lead to a greater understanding of customer wants, needs, behaviour and aspirations.
The marketing component, which represents two-thirds of the programme, will equip students with the knowledge, tools and skills of modern marketing. This includes the development of an in-depth understanding of the constantly changing global environment in which marketing actions and decisions have to be taken as well as maintaining a constant customer and competitor focus.
Teaching for this BSc (Hons) Marketing with Psychology is carried out through a combination of formal lectures supported by tutorials and seminars.
Students wishing to study BSc (Hons) Marketing with Psychology must meet the following requirements:
This program has an IELTS English language proficiency requirement. For more information about IELTS or to book a test, click below:
The University of Buckingham was founded in 1976. It is the only independent University in the United Kingdom to hold a royal charter, which gives it the power to award its own degrees. It is a non profit-making charity. From...
Buckingham is a picturesque English market town. It lies between Milton Keynes to the East and Oxford to the West (there is a regular bus service to both) and is about an hour’s journey from London; so the shopping malls, cinemas, theatres and clubs are not far away. In Buckingham Town you can find Tesco, Waitrose, and W. H. Smith, as well as more specialist shops. There is a range of...