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This BSc (Hons) Marketing with Psychology combined degree programme will give students insights into both the worlds of marketing and psychology.
Aimed at students planning a career in any branch of marketing, but particularly in the fields of marketing research, advertising / marketing communications and brand management, the psychology element will provide knowledge and scientific understanding of human behaviour that will lead to a greater understanding of customer wants, needs, behaviour and aspirations.
The marketing component, which represents two-thirds of the programme, will equip students with the knowledge, tools and skills of modern marketing. This includes the development of an in-depth understanding of the constantly changing global environment in which marketing actions and decisions have to be taken as well as maintaining a constant customer and competitor focus.
Teaching for this BSc (Hons) Marketing with Psychology is carried out through a combination of formal lectures supported by tutorials and seminars.
Students wishing to study BSc (Hons) Marketing with Psychology must meet the following requirements:
- UCAS points: 280
- English language: IELTS of 6.0 or TOEFL of 213
The University of Buckingham was founded in 1976. It is the only independent University in the United Kingdom to hold a royal charter, which gives it the power to award its own degrees. It is a non profit-making charity. From...