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MSc Marketing

University of Bristol
Program overview
1 year
Full time
Master's degree
Start dates
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About this program

MSc Marketing

This programme, accredited by both the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM), has been designed for graduates who aspire to a career or advanced study in marketing. It will prepare you to respond to the marketing challenges posed by today's global business environment. Our pathways allow you to specialise in marketing strategy or digital marketing, or to pursue a broader marketing degree programme.

Our MSc Marketing programme helps students to achieve CIM and IDM qualifications, highly sought after by employers, preparing our graduates for a successful career in marketing.

Through the CIM Graduate Gateway programme, our MSc Marketing graduates will receive exemptions for two of the three modules required for the Level 4 Certificate in Professional Marketing, and one exemption for the Level 6 Diploma in Professional Marketing.

Admission requirements

Applicants are required to hold/achieve an upper second-class degree in a business, management or marketing-related discipline, or an equivalent international qualification.

Applicants with a bachelors degree in Arts and STEM based subjects cannot be considered for the Marketing MSc, and should instead apply for the Management (Marketing) programme.

English language requirements

If English is not your first language, you need to meet this profile level: Profile B

For more information about admission requirements, please visit the university website.

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Program content

Year 1

  • Contemporary Issues in Marketing
  • Effective Marketing Communications
  • Understanding Customers, Consumers and Markets
  • Research Methods and Marketing Metrics
  • Big Data in Marketing Intelligence
  • Creativity and Marketing
  • Digital Marketing: Strategy, Tools and Tactics
  • Strategic Brand Management
  • Sustainability and Social Impact in Marketing
  • Strategic Brand Management
  • Sustainability and Social Impact in Marketing
  • Creativity and Marketing
  • Digital Marketing: Strategy, Tools and Tactics
  • Big Data in Marketing Intelligence
  • Creativity and Marketing
  • Dissertation / Applied Extended Project

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.


Annual tuition fees for 2021/22

  • UK: full-time - £14,700
  • Overseas (including EU): full-time - £26,500
  • Channel Islands/Isle of Man: full-time - £14,700


Awards available: MSc

Career paths

The marketing principles included in this programme are demonstrated through academic theory and practical application. Successful graduates are provided with a strong foundation for a range of careers - not only in marketing, but for any role that requires an analytical way of thinking and a creative approach to problem solving.

Graduates of this programme are likely to opt for careers as marketing specialists in multi-national corporations or small-medium enterprises or create their own marketing firms. Our recent graduates have gone on to work for various organisations around the world including Apple, Louis Vuitton and Nielsen as well as charities and marketing agencies.

About this institute

University of Bristol

Bristol is a successful and ambitious university where we offer you the chance to learn from, and with, some of the leading scholars in the world. Here, you will enjoy the benefits of studying in a research-rich environment where we combine a rigorous approach to...

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