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Creative Direction Short Course

University of the Arts London
Program overview
1 week
Summer / Short course

Start dates
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University of the Arts London

About this program

Creative Direction Short Course

Creative Directors play a key role in design and advertising agencies, as well as in brands and companies. They are generally responsible for, and leaders of, a group of creatives (art directors, copywriters, designers, photographers, video producers, etc.): from print to web, from TV to radio, from automotive to fashion.

Creative Directors have the last word on everything that will be communicated to the customer. They have the skills to understand the needs of customers and are responsible for the recruiting of team members.

Admission requirements

Who should take this course

This course is suitable for Art Directors, Designers, Photographers, Creative students and professionals who wish to enhance their skills in creative Direction. This is a natural follow on course for students who have completed Art Direction, Fashion Styling, other Photography or Graphic Design courses at Central Saint Martins.

English language requirements

All students need to show proof of their English language ability to enrol at UAL. Most students from outside the UK need to submit an English language test as proof of their language ability.

If you need help to reach the required language level, UAL's Language Centre offers a range of English courses and a Presessional course for students with a conditional or unconditional offer. Current students at UAL, progressing to the next level of university study (e.g. from Foundation to BA) can take UAL's Progress Test to achieve the IELTS score required for the next level.

Does this course require proof of English proficiency?

The TOEFL® test is accepted by 10,000+ universities and higher education institutes in over 150 countries. Book your test today!

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Program content

Topics covered

  • An introduction to the role of Creative Director
  • How to use contemporary trends and campaigns
  • Managing creative
  • Working on Creative briefs
  • Pitching to clients
  • Practical exercises working on live briefs from real clients, planning an integrated campaign


Tuition Fee: £580


By the end of this course you will understand the role of the Creative Director and have worked on projects that mimic the work of a creative director.

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About this institute

University of the Arts London

University of the Arts London (UAL) is ranked 2nd in the world for Art and Design according to the 2022 QS World University Rankings®, for the fourth year in a row. It has an international reputation in art, design, communication,...

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Why study at University of the Arts London

With multiple sites across London, UAL offers endless opportunities to draw inspiration from this global creative hub.

  • UAL has a track record for launching and furthering careers across the creative industries and beyond.
  • Graduates are frequently shortlisted for national and global awards ranging from the Turner Prize to the Oscars.
  • UAL is home to more than 2,400 postgraduate students.
  • The university offers a wide range of theoretical and practice-based research programmes leading to a PhD or MPhil.
  • UAL is ranked among the UK’s top research universities, with 83% of research conducted by UAL students and staff graded as world-leading.
  • UAL has a diverse student community, with students drawn from over 130 countries across the globe.
  • Students are encouraged to draw inspiration from London’s world-famous art galleries, museums and theatres.
  • UAL’s dedicated support service offers useful advice for international students including guidance on funding, visa applications and accommodation.

Contact info

University of the Arts London

272 High Holborn
WC1V 7EY London
United Kingdom

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