BA (Hons) Fashion Marketing and Content Creation

University of the Arts London
3 years
Full time
Bachelor's degree
Scholarships available
On campus
25 September 2023
University of the Arts London

About this program

BA (Hons) Fashion Marketing and Content Creation

BA (Hons) Fashion Marketing and Content Creation, with its unique and creative approach to marketing, PR and communication, explores the changes content creation experienced due to the rise of digital media and how traditional media adapted and found new ways to stay relevant. You will have the opportunity to learn the importance of data and creativity for ideas development and, by applying the principles of marketing and branding, transform them into strategies that are relevant for brands and consumers.

BA (Hons) Fashion Marketing and Content Creation aims to prepare Fashion Marketing, PR and Communication professionals capable to understand and navigate the rapidly changing communicational landscape.

Discussing both online and offline spaces, the course explores how to generate creative content, and explore ideas that captures the interest of consumers and drives brands to develop, implement and monitor meaningful communication strategies.

Admission requirements

The standard minimum entry requirements for this course are:

One or a combination of the following accepted full level 3 qualifications.

  • A Level Passes at Grade C or above to total a minimum 112 new UCAS tariff points (preferred subjects include, Business Studies, Economics, Fashion Studies, Information Technology, English, Languages, Art, Design and Media Studies);
  • Distinction at Foundation Diploma in Art and Design;
  • Distinction, Merit, Merit in BTEC Extended Diploma;
  • Merit at UAL Extended Diploma;
  • Access Diploma or 112 new UCAS tariff points from the Access to HE Diploma;
  • 112 new UCAS tariff points (equivalent to 280 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
  • orequivalent EU or non-EU qualifications such as International Baccalaureate Diploma;
  • andSix GCSE passes at grade A*-C or grade 9-4, to include a grade C or grade 4 in Maths.

APEL (Accreditation of Prior (Experiential) Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:  

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements

IELTS level 6.5 with a minimum of 5.5 in reading, writing, listening, and speaking. Please check our main English Language Requirements. 

Does this course require proof of English proficiency?

The TOEFL iBT® test is accepted by 11,500 universities and higher education institutions in over 160 countries. Book your test today!

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Program content

Year 1

  • Introduction to Fashion Marketing and Content Creation
  • Principles of Fashion Marketing
  • Global Fashion Branding: Theory
  • Introduction to Content Creation
  • Global Fashion Branding: Communications
  • Fashion Cultures and Histories

Year 2

  • Communication and Content Strategies, Consumer Behaviour and Data Analysis
  • Critical Issues in Fashion Research
  • Social and Digital Marketing
  • Work Experience Based Learning
  • Futures and Innovation

Year 3 (Optional)

  • Diploma in Professional Studies (DiPS) or Enterprise Diploma in Professional studies (E-DiPS) (Optional)
  • Diploma in Creative Computing (Optional)

Final Year

  • Research Methods
  • Fashion Marketing and Content Creation Strategy
  • Final Major Project

Scholarships & funding

For information on scholarships, please contact the institute.

Program delivery

What to expect

  • Cross-course teaching and collaboration: Building on the standardised marketing unit, this course runs alongside BA (Hons) Fashion Marketing and BA (Hons) Fashion Marketing and Consumer Behaviour, with a shared year one curriculum, presenting opportunities for cross-course teaching and student collaboration.
  • Variety of course specialisms: Course specialisms and emphasis on the creative side of content creation will emerge during year two. Looking at content ideation and creation, research and analysis of market trends and consumer drivers, and the planning and execution of integrated marketing communications, considering brand strategy, activities and audiences.
  • Flexible and personalised study: A variety of topics and assessment types allows students to personalise their learning.
  • Technical workshops: Technical workshops, including InDesign and Photoshop, Language Development and Academic Support are available to students to support their academic development.
  • Cultural and Historical Studies: The LCF Cultural and Historical Studies contribution, exploring fashion’s cultural, social and business impact through ground-breaking research, is integral to this course.

Industry experience and opportunities:

You will be given the opportunity to undertake either

  • an optional industry (DiPS) or enterprise (EDiPS) placement year between the second and final year of the course earning an additional Diploma in Professional Studies
  • study of a UAL Creative Computing Institute Diploma earning an enhanced degree title. 

These options will enhance your employability by offering valuable experience and contacts within the industry or a possibility to explore different interfaces and learn more about app development and be introduced to emerging areas such as machine learning.


Home fee: £9,250 per year

International fee: £25,970 per year

Career paths

This degree prepares students to an exciting Marketing, PR & Communication career providing transferable skills to successfully work across several Marketing and Communication departments, in-house or agencies, and apply to job positions as varied as Public Relations Manager, Communications Specialist, Content Manager, Content Strategist, Digital and Social Media Specialist, Social Media Marketeer, Marketing, Media and Communications Specialist, Brand and Communication Strategy and Management.

All of our undergraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

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About this institute

University of the Arts London

University of the Arts London (UAL) is ranked 2nd in the world for Art and Design according to the 2023 QS World University Rankings®, for the fifth year in a row. It has an international reputation in art, design, communication,...

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Why study at University of the Arts London

With multiple sites across London, UAL offers endless opportunities to draw inspiration from this global creative hub.

  • UAL has a track record for launching and furthering careers across the creative industries and beyond.
  • Graduates are frequently shortlisted for national and global awards ranging from the Turner Prize to the Oscars.
  • UAL is home to more than 2,400 postgraduate students.
  • The university offers a wide range of theoretical and practice-based research programmes leading to a PhD or MPhil.
  • UAL is ranked among the UK’s top research universities, with 83% of research conducted by UAL students and staff graded as world-leading.
  • UAL has a diverse student community, with students drawn from over 130 countries across the globe.
  • Students are encouraged to draw inspiration from London’s world-famous art galleries, museums and theatres.
  • UAL’s dedicated support service offers useful advice for international students including guidance on funding, visa applications and accommodation.

Contact info

University of the Arts London

272 High Holborn
WC1V 7EY London
United Kingdom

Phone no: +4420 7514 8480

Message the school

Want to know more about BA (Hons) Fashion Marketing and Content Creation? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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