Marketing Management, MSc

University of Aberdeen
Program overview
12-24 months
Full time/part time
Master's degree
English

Start dates
Aberdeen
September 2023

Aberdeen
January 2024

Aberdeen
September 2024

Aberdeen
January 2025

About this program

Marketing Management, MSc

This programme is accredited by the Chartered Institute of Marketing, the leading professional body for marketers worldwide. It offers you the opportunity to gain a professional qualification that is highly sought after by employers and the course content is designed to ensure you will be fully equipped to take advantage of the best opportunities for a successful marketing career.

You will develop advanced knowledge of marketing strategies, principles, models, theories and practices, and pick up a practical skill-set that is directly applicable to the workplace across a wide range of sectors.

Our 'conversion' Master's can be completed in a single year, from any undergraduate discipline, and offers all the elements of a high-level Master's degree within an innovative and stimulating programme structure. Our approach to learning ensures that our MSc in Marketing stays current with industry developments. The programme is built around the very latest marketing research insights into what employers need, current expert thinking and real-world practical experience.

Admission requirements

This programme is open to graduates from any discipline and does not require business or management study to be completed at undergraduate level.

Our minimum entry requirement for this programme is a degree at 2:2 (lower second class) UK Honours level (or a degree from a non-UK institution which is judged by the University to be of equivalent worth).

English Language Requirements

To study for an Undergraduate degree at the University of Aberdeen it is essential that you can speak, understand, read, and write English fluently. The minimum requirements for this degree are as follows:

IELTS Academic:

Overall - 6.0 with: Listening - 5.5; Reading - 5.5; Speaking - 5.5; Writing - 6.0

TOEFL iBT:

Overall - 78 with: Listening - 17; Reading - 18; Speaking - 20; Writing - 21

PTE Academic:

Overall - 59 with: Listening - 59; Reading - 59; Speaking - 59; Writing - 59

Cambridge English B2 First, C1 Advanced or C2 Proficiency:

Overall - 169 with: Listening - 162; Reading - 162; Speaking - 162; Writing - 169

For more information about admission requirements, please contact the provider.


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Program content

Semester 1

Complusory Courses

  • Negotiation and Cross-cultural Management
  • Marketing Management
  • Accounting and Finance for Managers
  • Consumer Behaviour

Semester 2

Complusory Courses

  • Marketing Communications
  • Business Model Innovation
  • Research Practice
  • New Product and Service Development

Semester 3

Complusory Courses

  • Digital Marketing

and

  • Dissertation
  • Marketing Project
  • MSc Dissertation
  • Marketing Project

Tuition

  • EU / International Students: £21,500
  • Home / RUK: £13,300

Career paths

If you are looking for a challenging and exciting career in Marketing that combines an entrepreneurial attitude with a results-driven, hands-on approach, then this is the programme for you. Marketing is a core function in virtually every organisation, both commercial and public, and our Master’s degree has been designed to prepare you for a wide range of Marketing roles in areas such as advertising, branding, CRM, marketing, and market research.

About this institute

University of Aberdeen

Founded in 1495 by William Elphinstone, Bishop of Aberdeen and Chancellor of Scotland, the University of Aberdeen is Scotland's third oldest and the UK's fifth oldest university. William Elphinstone established King's College to train doctors, teachers and clergy for the...


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Contact info

University of Aberdeen

King’s College
AB24 3FX Aberdeen
Scotland, UK


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