Awarded by: National University of Ireland
This programme is aimed at marketing professionals with several years experience who wish to develop a deep understanding and high level of competence in the application of digital marketing tools and techniques. Students will learn: Analytical insight into the role of digital marketing in business and its current contribution to boosting effectiveness and efficiency within companies; the vital operational skills needed to successfully implement online advertising campaigns, social media marketing, e-CRM systems and web data analysis; the necessary balance of conceptual understanding and hands-on skills to help graduates succeed in their careers.
About this institute
UCD traces its origins to the Catholic University of Ireland founded in 1854 by Cardinal John Henry Newman, author of the celebrated 'The Idea of a University'. Since its start, the University College Dublin has played a central role in...
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