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Digital Marketing (Taught)

University College Dublin - UCD
Dublin
English
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Program description

Awarded by: National University of Ireland

This programme is aimed at marketing professionals with several years experience who wish to develop a deep understanding and high level of competence in the application of digital marketing tools and techniques. Students will learn: Analytical insight into the role of digital marketing in business and its current contribution to boosting effectiveness and efficiency within companies; the vital operational skills needed to successfully implement online advertising campaigns, social media marketing, e-CRM systems and web data analysis; the necessary balance of conceptual understanding and hands-on skills to help graduates succeed in their careers.

About this institute

University College Dublin - UCD

UCD traces its origins to the Catholic University of Ireland founded in 1854 by Cardinal John Henry Newman, author of the celebrated 'The Idea of a University'. Since its start, the University College Dublin has played a central role in...


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