Marketing Management for Events, Hospitality and Tourism MA / PGDip
University College Birmingham
About this program
Marketing Management for Events, Hospitality and Tourism
Awarded by: University of Birmingham
Course overview
If you want to work in a dynamic marketing role, in the events, hospitality or tourism industries, then this course will provide you with the knowledge and experience necessary to succeed.
The focus of this course is on developing effective marketing management competencies through the study of a range of modules specifically designed to encapsulate and reflect the contemporary marketing environment.
You will have the opportunity to undertake projects in a live marketing context and act as a consultant to develop strategies and marketing plans for clients. You will benefit from interaction and engagement with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources. This industry-based experience is very valuable and will enhance your overall employability.
This course encompasses a corporate team-building event to develop the skills that you learned during your undergraduate studies and raise them to a higher academic level.
Why should I choose this course?
- You will develop your professional career in marketing as you specialise in the dynamic events, hospitality and tourism industries.
- You will be given a choice of specialist modules that allow you to customise your degree to suit your career aspirations.
- You will learn advanced business functions in marketing management and how to apply them to the industry.
- You will work with real clients, helping to develop marketing plans and strategies in order to develop your industry experience.
- You will be able to evaluate the effectiveness of alternative marketing approaches and appreciate the changing nature of the contemporary business environment.
"Students on the Marketing Management for Events, Hospitality and Tourism MA took part in a live project with Hobsons Brewery as part of the Integrated Marketing Communications module. Following a brief and a tour of the site, students had to write an integrated marketing communications plan for Hobsons and work in teams of three to design new communications materials. The competition led to the creation of the Funkie Food & Ale cookbook, which showcased recipes such as Saucy Postman’s Pudding – a mixture of prunes, toffee sauce and Hobsons Postman’s Knock ruby porter."
Hobsons Brewery live project
Work placement
If you are looking for further work experience opportunities, our highly experienced hired@UCB staff members have a diverse mix of advisors with experience in a wide variety of areas including early years, education, learning disability, special education, child protection, community service development and management.
At UCB, we understand the importance of work placements within academic study, and our employer contacts say they give preference to students with qualifications who also have experience within the field.
Open days
Our open days are designed to give you as much information as possible about UCB and the areas you are interested in studying. Come along and we may make you an offer on the day.
Duration for this course is 3 Years full-time / 2 years full-time with optional placement/2.5 years part-time
Admission requirements
Students holding a degree from a recognised institution can apply for postgraduate courses at University College Birmingham. The University also values the practical experience of applicants and will consider applications from students who can provide evidence of appropriate work experience.
English language requirement for international applicants
To apply for any undergraduate degree, if your first language is not English, you will need to sit an approved test in English.
In addition to IELTS, for international applicants, University College Birmingham accepts a number of country-specific English language qualifications as evidence of English language ability. These are shown under the ‘Country Specific Information’ tab of the University website.
We also offer UCB English Proficiency Test that is complimentary to all our conditional offer holders. You will need to achieve an overall score of B2 with no less than B2- in in each component.
How to apply?
To apply to study a postgraduate course at University College Birmingham, including UK, EU and International, you can apply direct via the website.
The only exception is applications for PGCE courses, which can be made either through the Department for Education (DfE) or through UCAS Teacher training. For more information, please visit the University website.
Each application is considered individually and careful consideration is given to all information on your online application.
Does this course require proof of English proficiency?
The TOEFL iBT® test is accepted by 11,500 universities and higher education institutions in over 160 countries. Book your test today!
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Program content
Modules
- Consumer Dynamics
- Events, Hospitality and Tourism Insights
- Global Marketing
- Integrated Marketing Communications
- Marketing Planning and Operations
- Masters Research Project
Options:
- Designing Event Experiences
- Risk and Crisis Management
- Strategic Brand Management
- Hospitality Operations Development
Placement (Optional)
- Professional Postgraduate Placement
If you want to get your foot in the door of an organisation then this 6 month optional placement will give you valuable experience, enhance your CV and may help your future employment prospects.
Please note
The modules listed on the website for this course are regularly reviewed to ensure they are up-to-date and informed by industry as well as the latest teaching methods. Unless otherwise stated, the modules listed above for this course are for students starting in the academic year 2020/21. On occasion, we may need to make unexpected changes to modules and if this occurs, we will contact all offer holders as soon as possible.
Qualification
MA Marketing Management for Events, Hospitality and Tourism
Continuing studies
Employability
Upon successful completion of this course, graduates have secured jobs in the public, private and voluntary sectors as event organisers, salespeople, market researchers and PR and promotional positions.
Graduating with this degree will enable you to pursue a career path in:
- Conference and exhibition venue management
- Hotel and business centre management
- Destination management organisations (DMOs)
- Events management companies
- Marketing positions within major companies
hired@UCB
hired@UCB is our new student and alumni support service designed to provide a single reference point for information, advice and guidance regarding opportunities to develop and demonstrate employability and enterprise skills.
Based on the 7th floor of our Summer Row campus, in newly refurbished facilities, the hired team comprises of specialist and qualified staff with knowledge and experience of:
- Careers advice and guidance
- Placements, work experience and volunteering
- Employer engagement
- Part-time and seasonal work
- Internships, apprenticeships and traineeships
- Graduate schemes and alumni support
- Unitemps – UCB's recruitment agency
Message the school
About this institute
University College of Birmingham
Based in the heart of the UK’s second-biggest city, University College Birmingham is a specialist university which is highly respected by employers and industry for providing career-focused education and training. Most of our undergraduate and postgraduate degrees are accredited by the University of Warwick,...
Why study at University College Birmingham
Why Choose Us?
Your choice of college or university will play an important part in shaping your career and fulfilling your ambitions.
It’s crucial you pick a place that feels right for you – and where you will be happy. It needs to be a university that will help you achieve your goals; a place you can trust.
So why choose University College Birmingham? Where shall we begin…?
The first thing you need to know is that UCB is a compact, specialist institution in the heart of England’s biggest regional city. Birmingham has the buzz of a major city without the inflated London price tag.
The University is big on vocational courses – the majority of which are accredited by the University of Birmingham – and big on linking academic theory to modern workplace skills. It’s also big on you. Our size and teaching philosophy means the focus is on each individual student. At University College Birmingham, you will never be a face in the crowd.
Reviews
Average rating 5
Based on 3 reviews.Contact info
University College Birmingham
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Making the decision to go to university is without doubt one of the best life experiences imaginable, and whilst you do indeed have a blast being a student, it's not until you leave university life behind you truly appreciate the magnitude of how much university will change your life. I graduated almost three years ago now and I still reflect o...