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Marketing Management for Events, Hospitality and Tourism

University College Birmingham
Program overview
1.5 years
Full time
Master's degree
Scholarships available
Start dates
Birmingham
21 September 2020  (English)
25 January 2021  (English)

Program description

Marketing Management for Events, Hospitality and Tourism

Awarded by: University of Birmingham

Course overview

If you want to work in a dynamic marketing role, in the events, hospitality or tourism industries, then this course will provide you with the knowledge and experience necessary to succeed. 

The focus of this course is on developing effective marketing management competencies through the study of a range of modules specifically designed to encapsulate and reflect the contemporary marketing environment. 

You will have the opportunity to undertake projects in a live marketing context and act as a consultant to develop strategies and marketing plans for clients. You will benefit from interaction and engagement with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources. This industry-based experience is very valuable and will enhance your overall employability. 

This course encompasses a corporate team-building event to develop the skills that you learned during your undergraduate studies and raise them to a higher academic level.

Why should I choose this course?

  • You will develop your professional career in marketing as you specialise in the dynamic events, hospitality and tourism industries.
  • You will be given a choice of specialist modules that allow you to customise your degree to suit your career aspirations.
  • You will learn advanced business functions in marketing management and how to apply them to the industry.
  • You will work with real clients, helping to develop marketing plans and strategies in order to develop your industry experience.
  • You will be able to evaluate the effectiveness of alternative marketing approaches and appreciate the changing nature of the contemporary business environment.

"Students on the Marketing Management for Events, Hospitality and Tourism MA took part in a live project with Hobsons Brewery as part of the Integrated Marketing Communications module. Following a brief and a tour of the site, students had to write an integrated marketing communications plan for Hobsons and work in teams of three to design new communications materials. The competition led to the creation of the Funkie Food & Ale cookbook, which showcased recipes such as Saucy Postman’s Pudding – a mixture of prunes, toffee sauce and Hobsons Postman’s Knock ruby porter."

Hobsons Brewery live project

Work placement

If you are looking for further work experience opportunities, our highly experienced hired@UCB staff members have a diverse mix of advisors with experience in a wide variety of areas including early years, education, learning disability, special education, child protection, community service development and management. 

At UCB, we understand the importance of work placements within academic study, and our employer contacts say they give preference to students with qualifications who also have experience within the field.

Open days

Our open days are designed to give you as much information as possible about UCB and the areas you are interested in studying. Come along and we may make you an offer on the day.

Duration for this course is 3 Years full-time / 2 years full-time with optional placement/2.5 years part-time

Program content

Modules

  • Consumer Dynamics
  • Events, Hospitality and Tourism Insights
  • Global Marketing
  • Integrated Marketing Communications
  • Marketing Planning and Operations
  • Masters Research Project

Options:

  • Designing Event Experiences
  • Risk and Crisis Management
  • Strategic Brand Management
  • Hospitality Operations Development

Placement (Optional)

  • Professional Postgraduate Placement

If you want to get your foot in the door of an organisation then this 6 month optional placement will give you valuable experience, enhance your CV and may help your future employment prospects.

Please note

The modules listed on the website for this course are regularly reviewed to ensure they are up-to-date and informed by industry as well as the latest teaching methods. Unless otherwise stated, the modules listed above for this course are for students starting in the academic year 2020/21. On occasion, we may need to make unexpected changes to modules and if this occurs, we will contact all offer holders as soon as possible.

Qualification

MA Marketing Management for Events, Hospitality and Tourism 

Continuing studies

Employability

Upon successful completion of this course, graduates have secured jobs in the public, private and voluntary sectors as event organisers, salespeople, market researchers and PR and promotional positions. 

Graduating with this degree will enable you to pursue a career path in:

  • Conference and exhibition venue management
  • Hotel and business centre management
  • Destination management organisations (DMOs)
  • Events management companies
  • Marketing positions within major companies

hired@UCB

hired@UCB is our new student and alumni support service designed to provide a single reference point for information, advice and guidance regarding opportunities to develop and demonstrate employability and enterprise skills. 

Based on the 7th floor of our Summer Row campus, in newly refurbished facilities, the hired team comprises of specialist and qualified staff with knowledge and experience of: 

  • Careers advice and guidance
  • Placements, work experience and volunteering
  • Employer engagement
  • Part-time and seasonal work
  • Internships, apprenticeships and traineeships
  • Graduate schemes and alumni support
  • Unitemps – UCB's recruitment agency

Request info

Want to know more about this program, Marketing Management for Events, Hospitality and Tourism? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

University College Birmingham

University College of Birmingham 

Based in the heart of the UK’s biggest regional city, University College Birmingham (UCB) is highly respected by employers and industry for providing career-focused education and training. UCB specialises in vocational courses in both the Higher Education and Further Education sectors with...


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Why study at University College Birmingham

Why Choose Us?

Your choice of college or university will play an important part in shaping your career and fulfilling your ambitions.

It’s crucial you pick a place that feels right for you – and where you will be happy. It needs to be a university that will help you achieve your goals; a place you can trust.

So why choose University College Birmingham? Where shall we begin…?

The first thing you need to know is that UCB is a compact, specialist institution in the heart of England’s biggest regional city. Birmingham has the buzz of a major city without the inflated London price tag.

The University is big on vocational courses – the majority of which are accredited by the University of Birmingham – and big on linking academic theory to modern workplace skills. It’s also big on you. Our size and teaching philosophy means the focus is on each individual student. At University College Birmingham, you will never be a face in the crowd.

Reviews

Average rating 5

Based on 3 reviews

Adam
(5)
Making the decision to go to university is without doubt one of the best life experiences imaginable, and whilst you do indeed have a blast being a student, it's not until you leave university life behind you truly appreciate the magnitude of how much university will change your life. I graduated almost three years ago now and I still reflect o...
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Teck
(5)
I chose to study in the UK on account of the reputation of the education system here and was attracted to UCB by the tourism courses offered. After successfully achieving my degree in Tourism Business Management at UCB I applied for the MA Marketing Management for Events, Hospitality and Tourism. The scope of this course will help me to stand ou...
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Ervins
(5)
I was attracted to UCB because of how it was presented at the university fair. I thought UCB could really help me develop my future career the way I wanted to, and I liked that the course was accredited by the University of Birmingham. We got to do live case studies for assignments, get actively involved during lectures and read about future ...
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Contact info

University College Birmingham

UCB; Summer Row
B3 1JB Birmingham
United Kingdom

 Show phone number
www.ucb.ac.uk Program webpage


Request information

Want to know more about Marketing Management for Events, Hospitality and Tourism? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Reviews
Program rating
(5.0)
Based on 3 reviews

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