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International Tourism Business Management

University College Birmingham
Program overview
3 years
Full time
Bachelor's degree
Start dates
21 September 2020  (English)
25 January 2021  (English)

Program description

International Tourism Business Management

Awarded by: University of Birmingham


Tourism has become a global phenomenon over the last 70 years, with many economies and tourism businesses around the world relying on their ability to attract visitors. International tourism providers operate within a dynamic, uncertain and competitive environment. 

In the international business environment, tourism businesses and destinations need to keep abreast of the drivers of change within the global tourism landscape. This is a key step in devising successful long-term tourism business strategies. 

This course equips you with the business management skills and attributes that the industry is seeking – the ability to analyse tourism trends, operate within a turbulent environment and innovative and creative strategies to compete successfully in the marketplace. 

You will also get the opportunity to specialise by choosing from our large portfolio of industry-related modules. Whether you’re interested in operations management in the airline industry, international marketing, events management or nature tourism, you’ll find a field or sector of the tourism industry which is in line with your career aspirations.

Why should I choose this course?

  • You will examine the broad environment in which tourism operates, focusing on the significant value and scale of global tourism activity and the wide range of organisations within the industry.
  • In association with our industry networks, you will work on live projects with an emphasis on problem-solving and decision-making skills.
  • You will have the opportunity to specialise further in a chosen area through the portfolio of option modules.
  • You will get the chance to work on your own research project, which creates an opportunity to critically analyse a particular area or field of the international tourism industry that interests you.
  • There is an optional placement year during this course, which will provide you with valuable work experience and the opportunity to build industry contacts.
  • UCB hosts tourism and travel events as part of student enrichment and to promote industry awareness. The University is proud to be an Institute of Travel & Tourism (ITT) Centre of Excellence and staged theITT Future You On The Road conferencein February 2016.
  • Give yourself the employment edge and learn a language as an optional module. 

Residential visits

As part of your assessment, you will participate in visits both within the UK and overseas. The costs for the essential elements of these visits will be included within the tuition fees. The projects you will undertake overseas will give you a unique insight into how major international destinations develop their tourism industries. Previous destinations include Krakow, Prague, Budapest, Barcelona,Seville, Berlin, Amsterdam, The Gambia, Cyprus, Toronto,Boston, Washington and New York.

Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction.

Kick-Start Scheme

All new students studying a full-time, undergraduate or PGCE course, paying fees at the maximum rate (£9,250), and with a student status of Home, EU or Channel Isles are eligible to receive £300 per year via the Kick-Start Scheme. To find out more about how these funds can support your studies and your future career, and to find out if you are eligible for an additional £500 per year, visit Kick-Start FAQs. 

Open days

Our open days are designed to give you as much information as possible about UCB and the areas you are interested in studying. Come along and we may make you an offer on the day.

Duration for this course is 3 years full-time / 6 years part-time

Program content

Year 1

  • Developing People in Tourism
  • Tourism and Media
  • Tourism Business Environment
  • Travel Geography
  • Tourism Professional Practice
  • Travel and Tourism Marketing

Year 2

  • Destination Planning and Development
  • Leading People in Tourism
  • Tourism Investigations
  • Tourism Marketing Management
  • Tourism Operations Management

Plus one option from:

  • Events Planning
  • Responsible Nature-based Tourism
  • Social Media in Aviation and Tourism
  • Dark Tourism
  • Airport Planning
  • Adventure Tourism
  • Sustainable Tourism Management
  • Voluntary Initiative
  • Modern Languages (Upper Intermediate)
  • Creative Communications
  • Enterprise Start-up Studies
  • Cruise Operations

Optional Work Placement (for BA (Hons) students only)

  • Work Placement

Year 3

  • Managing Tourism Activity
  • Strategic Tourism Management
  • Tourism Crisis Management

Plus one option from:

  • Financial Strategy
  • Modern Languages and Cultural Studies
  • Anthropology of Tourism
  • Destination Management
  • International Marketing
  • Organisational Learning in Tourism
  • Dark and Thanatourism Management
  • Adventure Tourism Issues and Futures
  • Festivals and Events Tourism

Research option

In the final year students will have the option of choosing one of the following research modules:

  • Research Project
  • Enterprise and Innovation Showcase

Please note

The modules listed on the website for this course are regularly reviewed to ensure they are up-to-date and informed by industry as well as the latest teaching methods. Unless otherwise stated, the modules listed above for this course are for students starting in the academic year 2020/21. On occasion, we may need to make unexpected changes to modules and if this occurs, we will contact all offer holders as soon as possible.


BA (Hons) International Tourism Business Management

Continuing studies


Upon successful completion of this course, you will be able to move into a wide variety of areas within the international tourism industry. Graduates have also gone on to work in corporate travel, for events companies or in the wider travel industry in travel journalism and media. 

Graduating with this degree will enable you to pursue a career in:

  • Tour operations
  • Destination management organisations
  • Tourism marketing
  • Aviation sector airlines
  • Events management

UCB hosts tourism and travel events as part of student enrichment and to promote industry awareness. The University is proud to be an Institute of Travel & Tourism (ITT) Centre of Excellence and staged the ITT Future You On The Road conference in February 2016. 


hired@UCB is our student and alumni support service designed to provide a single reference point for information, advice and guidance regarding opportunities to develop and demonstrate employability and enterprise skills.

Based on the 7th floor of our Summer Row campus, the hired@UCB team comprises specialist and qualified staff with knowledge and experience of:

  • Careers advice and guidance
  • Placements, work experience and volunteering
  • Employer engagement
  • Part-time and seasonal work
  • Internships and apprenticeships
  • Graduate schemes and alumni support
  • Unitemps – UCB's recruitment agency 

Request info

Want to know more about this program, International Tourism Business Management? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

University College Birmingham

University College of Birmingham 

Based in the heart of the UK’s biggest regional city, University College Birmingham (UCB) is highly respected by employers and industry for providing career-focused education and training. UCB specialises in vocational courses in both the Higher Education and Further Education sectors with...

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Why study at University College Birmingham

Why Choose Us?

Your choice of college or university will play an important part in shaping your career and fulfilling your ambitions.

It’s crucial you pick a place that feels right for you – and where you will be happy. It needs to be a university that will help you achieve your goals; a place you can trust.

So why choose University College Birmingham? Where shall we begin…?

The first thing you need to know is that UCB is a compact, specialist institution in the heart of England’s biggest regional city. Birmingham has the buzz of a major city without the inflated London price tag.

The University is big on vocational courses – the majority of which are accredited by the University of Birmingham – and big on linking academic theory to modern workplace skills. It’s also big on you. Our size and teaching philosophy means the focus is on each individual student. At University College Birmingham, you will never be a face in the crowd.


Average rating 5

Based on 5 reviews

I originally chose UCB to study my degree as it is regarded as one of the best universities in the UK for travel and tourism courses – and I soon discovered that it has the perfect blend of highly-accredited academic results and a fantastic location. Academically, the course was consistently challenging, and when I began working within the i...
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I travelled around a lot when I was young and always knew it was something I wanted to continue doing as an adult. UCB is well known for its tourism courses due to the number of opportunities it offers to students. The residentials organised as part of this course have been a real highlight for me so far. While they are all closely linked to ...
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Knowing that UCB specialises in vocational courses is what pushed me to apply, as I knew it would be an excellent choice for studying tourism. The fact that the University was named a centre of excellence by the Institute of Travel and Tourism only persuaded me further. My favourite element of the course was definitely the fantastic residenti...
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Contact info

University College Birmingham

UCB; Summer Row
B3 1JB Birmingham
United Kingdom

 Show phone number Program webpage

Request information

Want to know more about International Tourism Business Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Program rating
Based on 5 reviews

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