Hospitality and Tourism Management BA (Hons) / FdA
University College Birmingham
Program description
Hospitality and Tourism Management
Awarded by: University of Birmingham
Overview
Studying Hospitality and Tourism Management opens the door to a variety of sought-after careers including resort management, travel consultancy, tourist attractions and hotel management.
The hospitality industry is increasingly focused on international visitors and is looking for ways to partner with the tourism industry. Managers with knowledge of both sectors, and an ability to tailor hospitality services for overseas visitors, are in great demand in the UK and overseas. You will gain valuable work experience during a 12-month paid placement at a carefully chosen hospitality and tourism destination.
You will be encouraged to find a future career by studying a range of specialist subjects such as destination management, international travel operations and hospitality operations management.
Why should I choose this course?
- You will examine the scope of the hospitality and tourism industries and how they work together, whilst learning key business skills including finance, human resources and marketing.
- You will have the opportunity to go on a 12-month placement in order to experience the industry first-hand.
- It offers plenty of optional modules to allow you to develop a specialism relevant to your chosen career, such as Gastronomy, Cruise Operations and Social Media in Tourism.
- There is a compulsory overseas residential trip in which you will take part in a tailored destination management field study. The cost of this residential visit is included in the course fees.
- You will choose an area of the industry that interests you as the focus of your research project, which will increase your independent learning skills and your future employability.
- Give yourself the employment edge and learn a language as an optional module.
Kick-Start Scheme
All new students studying a full-time, undergraduate or PGCE course, paying fees at the maximum rate (£9,250), and with a student status of Home, EU or Channel Isles are eligible to receive £300 per year via the Kick-Start Scheme. To find out more about how these funds can support your studies and your future career, and to find out if you are eligible for an additional £500 per year, visit Kick-Start FAQs.
Open days
Our open days are designed to give you as much information as possible about UCB and the areas you are interested in studying. Come along and we may make you an offer on the day.
Duration for this course is 4 years full-time (Including 1 year on placement)
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Program content
Year 1
- Food, Beverage & Accommodation Applications
- Hospitality and Tourism Business Principles
- People and Organisations
- Employability Enhancement
- The Hospitality and Tourism Customer Experience
- Travel Geography
Year 2
Year 2 is the work placement year for Foundation Degree students. BA (Hons) Degree students start their year in industry in the second semester of year 2 and finish it at the end of the first semester of year 3.
- Work Placement
Year 3
- Human Resources for Hospitality Managers
- International Travel Operations
- Marketing Communications for Hospitality
- Operational Finance for Hospitality and Tourism
- Rooms Revenue Management
- Tourism Investigations
Plus one option from:
- Gastronomy
- Convention Management
- Events Planning
- Managing Pub Operations
- Social Media in Tourism
- Modern Languages (Upper Intermediate)
- Cruise Operations
- Creative Design for Service Organisations
- Gambling in the 21st Century
- Training and Development Skills for Managers
Year 4
- Hospitality Operations Management
- International Destination Management
- Strategic Hospitality Management
Plus one option from:
- Financial Strategy
- Strategic Human Resources Management
- Modern Languages and Cultural Studies
- Anthropology of Tourism
- Festivals and Events Tourism
- Cross-cultural and Global Management in Hospitality
- Innovation and Creativity Management in Hospitality and Tourism
- Global Marketing Solutions
- Hospitality Retail
- Personal Effectiveness and Behavioural Skills
- Hospitality Crisis Strategy
- Dark and Thanatourism Management
Research option
In the final year students will have the option of choosing one of the following research modules:
- Research Project
- Enterprise and Innovation Showcase
Please note
The modules listed on the website for this course are regularly reviewed to ensure they are up-to-date and informed by industry as well as the latest teaching methods. Unless otherwise stated, the modules listed above for this course are for students starting in the academic year 2020/21. On occasion, we may need to make unexpected changes to modules and if this occurs, we will contact all offer holders as soon as possible.
Qualification
BA (Hons) Hospitality and Tourism Management
Continuing studies
Employability
Upon successful completion of this course, you will be able to move into a wide variety of areas within the industry, specialising in areas such as human resources, marketing, public relations and financial management within hotel, resort and event management organisations.
Graduating with this degree will enable you to pursue a career path in:
- Attractions management
- Conference and exhibition management
- Tour operations
- Travel consultancy
- Resort management
UCB hosts tourism and travel events as part of student enrichment and to promote industry awareness. The University is proud to be an Institute of Travel & Tourism (ITT) Centre of Excellence and staged the ITT Future You On The Road conference in February 2016.
hired@UCB
hired@UCB is our student and alumni support service designed to provide a single reference point for information, advice and guidance regarding opportunities to develop and demonstrate employability and enterprise skills.
Based on the 7th floor of our Summer Row campus, the hired@UCB team comprises specialist and qualified staff with knowledge and experience of:
- Careers advice and guidance
- Placements, work experience and volunteering
- Employer engagement
- Part-time and seasonal work
- Internships and apprenticeships
- Graduate schemes and alumni support
- Unitemps – UCB's recruitment agency
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About this institute
University College of Birmingham
Based in the heart of the UK’s biggest regional city, University College Birmingham (UCB) is highly respected by employers and industry for providing career-focused education and training. UCB specialises in vocational courses in both the Higher Education and Further Education sectors with...
Why study at University College Birmingham
Why Choose Us?
Your choice of college or university will play an important part in shaping your career and fulfilling your ambitions.
It’s crucial you pick a place that feels right for you – and where you will be happy. It needs to be a university that will help you achieve your goals; a place you can trust.
So why choose University College Birmingham? Where shall we begin…?
The first thing you need to know is that UCB is a compact, specialist institution in the heart of England’s biggest regional city. Birmingham has the buzz of a major city without the inflated London price tag.
The University is big on vocational courses – the majority of which are accredited by the University of Birmingham – and big on linking academic theory to modern workplace skills. It’s also big on you. Our size and teaching philosophy means the focus is on each individual student. At University College Birmingham, you will never be a face in the crowd.
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University College Birmingham
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