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Global Meetings and Events Management (Taught)

University College Birmingham
Birmingham
English
Contact school for start dates

Program description

Awarded by: University of Birmingham

This innovative course will provide you with the opportunity to develop the higher level knowledge, skills and talent for a career within the dynamic global meetings and events industry. You will graduate with an appreciation of the complex strategic and operational management tools used in the events industry. Your knowledge will be supported by global events theory and a social science approach, which will give you the ability to solve executive problems while critiquing operational and business issues at a broader level.

Those who are interested in social interaction, problem-solving and broadening their outlook could benefit from taking this course. With modules covering everything from events management to sustainability in the industry, this qualification is perfect for those wishing to kick-start a career in the events or marketing industries.

This postgraduate course is accredited by the internationally-recognised Russell Group University of Birmingham, giving you a noticeable advantage in the eyes of top employers. You will also have the chance to take an optional placement with one of our many respected industry partners, boosting your career prospects even further. The options to conduct your own field research, take part in an overseas residential and even learn a language will do much more than look impressive on your CV – they will help you on the way to becoming a rounded, confident graduate with a distinctly international outlook.

Led by experienced academics with the input of a range of industry leaders, this course develops both your global business skills and your worldview as a whole.
As the industry evolves, you will learn how to develop your own meetings and events business in a highly competitive market.
Lectures, seminars and fieldwork will provide opportunities for you to explore concepts relevant to your study and you will also be analysing case studies as a way to understand the link between theory and sector practice.
The course can be studied on a full-time or part-time basis. You may also be eligible to receive a postgraduate loan.

• Event Tourism
• International Events Management
• Strategy for Global Meetings and Events
• Sustainability and Ethics in Ethics

Plus one optional research project:
• Postgraduate Conference Research Project
• Postgraduate Employability Project
An optional Postgraduate Work Placement is also available.

Through a combination of industry-led modules, work placements and research projects, you will gain a huge range of skills relating to the events industry, including data analysis, strategic thinking, fieldwork research, operational decision-making, meetings management and developing corporate value chains.

Upon successful completion of this course, graduates have secured jobs in the public, private and voluntary sectors as event organisers, salespeople, market researchers and in PR and promotional positions. Graduating with this postgraduate degree will enable you to pursue a career in a number of different fields, including:
• Conference and exhibition venue management
• Hotel and business centre management
• Destination management organisations
• Events management companies
• Marketing positions within major companies

About school

University College Birmingham

University College Birmingham

Based in the heart of the UK’s biggest regional city, University College Birmingham is highly respected by employers and industry for providing career-focused education and training. UCB specialises in vocational courses in both the Higher Education and Further Education sectors...


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Contact info

University College Birmingham

UCB; Summer Row
B3 1JB Birmingham
United Kingdom

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www.ucb.ac.uk


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