Show educations.com as: Mobile

Digital Marketing BA (Hons) / FdA

University College Birmingham
Program overview
3 years
Full time
Bachelor's degree
Scholarships available
Virtual open day
6/17/2020
Open House
6/27/2020
Start dates
Birmingham
21 September 2020

Birmingham
25 January 2021

Program description

Digital Marketing

Awarded by: University of Birmingham

Overview

Digital technology has revolutionised the marketing landscape and employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations. 

If you are currently working, or aspire to work in, the areas of marketing, media and digital technologies, this course will enable you to study marketing and digital applications. You will develop an awareness of the current practices concerned with digital marketing and get first-hand experience of the issues which are prevalent in today’s digital marketing environment. 

You will gain a solid foundation in marketing and get an insight into the complex and dynamic nature of digital marketing through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. It will also help to support your professional and career development and equip you for work in today’s digitally-enhanced marketing environment.

Why should I choose this course?

  • A variety of innovative, entrepreneurial and creative modules are available to enhance your digital marketing skills and competencies.
  • You will work on live digital marketing projects and be able to network with digital marketing agencies and professionals.
  • You will develop an understanding of web 2.0 technology advancements and study consumer behaviour trends within the digital sphere.
  • You will have the opportunity to engage in consultancy projects, allowing you to apply theoretical concepts to practical situations.
  • Your experience will be further enhanced through guest lectures from leading digital and social media industry experts.
  • Give yourself the employment edge and learn a language as an optional module. 

Kick-Start Scheme

All new students studying a full-time, undergraduate or PGCE course, paying fees at the maximum rate (£9,250), and with a student status of Home, EU or Channel Isles are eligible to receive £300 per year via the Kick-Start Scheme. To find out more about how these funds can support your studies and your future career, and to find out if you are eligible for an additional £500 per year, visit Kick-Start FAQs. 

Open days

Our open days are designed to give you as much information as possible about UCB and the areas you are interested in studying. Come along and we may make you an offer on the day.

Program content

Year 1

  • Digital Toolkit
  • Essentials of Digital Marketing Communications
  • The External Business Environment
  • Marketing Dynamics
  • People and Organisations
  • Planning for Professional Development
  • Principles of Finance

Year 2

  • Advanced Digital Toolkit
  • Consumer Insights
  • Employability in Practice
  • Marketing Intelligence
  • Digital Marketing Planning
  • Optional Work Placement
  • Professional Placement

Options:

  • Digital Content and Copy
  • Voluntary Initiative
  • Modern Languages (Upper Intermediate)
  • Creative Communications
  • Enterprise Start-up Studies
  • Operational Sales Management
  • Business Innovation and the Environment

Year 3

  • Creative Digital Innovation
  • Digital Planning and Analytics
  • Marketing Showcase
  • Managing On-line Communities

Options:

  • Modern Languages and Cultural Studies
  • Advertising and Media Management
  • International Marketing
  • Enterprise Risk Management
  • Social Entrepreneurship
  • Brand Management

Please note

The modules listed on the website for this course are regularly reviewed to ensure they are up-to-date and informed by industry as well as the latest teaching methods. Unless otherwise stated, the modules listed above for this course are for students starting in the academic year 2020/21. On occasion, we may need to make unexpected changes to modules and if this occurs, we will contact all offer holders as soon as possible.

Qualification

BA (Hons) in Digital Marketing

Continuing studies

Employability

Digital marketing is a cutting-edge marketing sector with unlimited potential. It is an integral part of marketing strategies which businesses use to compete in a dynamic commercial environment. 

Graduating with this degree will enable you to pursue a career path in:

  • Web design and digital marketing
  • Media development and advertising
  • Online community management
  • Social media marketing and management
  • Digital planning and strategy

hired@UCB

hired@UCB is our student and alumni support service designed to provide a single reference point for information, advice and guidance regarding opportunities to develop and demonstrate employability and enterprise skills.

Based on the 7th floor of our Summer Row campus, the hired@UCB team comprises specialist and qualified staff with knowledge and experience of:

  • Careers advice and guidance
  • Placements, work experience and volunteering
  • Employer engagement
  • Part-time and seasonal work
  • Internships and apprenticeships
  • Graduate schemes and alumni support
  • Unitemps – UCB's recruitment agency

Request info

Want to know more about this program, Digital Marketing BA (Hons) / FdA? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

University College Birmingham

University College of Birmingham 

Based in the heart of the UK’s biggest regional city, University College Birmingham (UCB) is highly respected by employers and industry for providing career-focused education and training. UCB specialises in vocational courses in both the Higher Education and Further Education sectors with...


Read more about this school

Why study at University College Birmingham

Why Choose Us?

Your choice of college or university will play an important part in shaping your career and fulfilling your ambitions.

It’s crucial you pick a place that feels right for you – and where you will be happy. It needs to be a university that will help you achieve your goals; a place you can trust.

So why choose University College Birmingham? Where shall we begin…?

The first thing you need to know is that UCB is a compact, specialist institution in the heart of England’s biggest regional city. Birmingham has the buzz of a major city without the inflated London price tag.

The University is big on vocational courses – the majority of which are accredited by the University of Birmingham – and big on linking academic theory to modern workplace skills. It’s also big on you. Our size and teaching philosophy means the focus is on each individual student. At University College Birmingham, you will never be a face in the crowd.

Reviews

Average rating 5

Based on 1 reviews

Charles
(5)
Initially I was drawn to UCB as a friend recommended it to me who had a brilliant experience there. But once I looked further into the modules available on the Digital Marketing top-up course, I knew it was the place for me. I am more interested in the artistic, imaginative side of marketing and so, for me, Creative Digital Innovation has bee...
Show more

Contact info

University College Birmingham

UCB; Summer Row
B3 1JB Birmingham
United Kingdom

 Show phone number
www.ucb.ac.uk


Request information

Want to know more about Digital Marketing BA (Hons) / FdA? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Reviews
Program rating
(5.0)
Based on 1 reviews

Has COVID-19 affected your study abroad plans?

We want to hear your stories. Help us get a better idea of how the coronavirus is impacting international students by taking our two minute survey.

Take the survey

Career test - find your perfect career

Take our free career test that will match you with programs and careers based on your interests and personality.

Take the test

You may also like...